Marketing & Brand Leader (Pet FMCG / Pet Food Brand)

Marketing & Brand Leader (Pet FMCG / Pet Food Brand)
📍 BTS Bang Chak

Job Summary

Lead brand marketing and IMC campaigns for fast-growing pet food brands by adapting global strategies to the Thai market, driving brand awareness, KOL campaigns, events, and local marketing growth.

Key Responsibilities

Brand Strategy & Marketing Campaigns

• Adapt global/China marketing strategies and campaigns to fit Thai consumer behavior and local market trends

• Lead overall brand marketing activities with strong focus on Brand Awareness and IMC campaigns

• Develop and execute online and offline marketing campaigns

KOL / Influencer & Content Marketing

• Plan and execute KOL/Influencer strategies and collaborations

• Brief and oversee content direction across social media and marketing channels

• Localize campaign visuals, messaging, and content while maintaining global brand identity

Event & Activation Marketing

• Manage branding activities at exhibitions and events such as Pet Expo, Cat Expo, and pet-related activations

• Coordinate with agencies and partners for campaign execution

Market Analysis & Consumer Insights

• Analyze market trends, consumer insights, competitor activities, and identify local viral opportunities

• Monitor campaign performance and optimize marketing effectiveness

Team Management & Cross-functional Coordination

• Manage and coach local marketing team members, including 1 junior KOL Specialist

• Support future marketing team structure and manpower planning

• Coordinate closely with global/regional teams and external partners

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related fields

• 3–5 years of experience in FMCG Brand Marketing or related marketing functions

• Strong experience in Branding, IMC Campaigns, Event Marketing, and KOL/Influencer campaigns

• Experience managing exhibitions or event activations is highly preferred

• Strong analytical, communication, and presentation skills

• Fluent in English or Chinese and comfortable working with international teams

• Energetic, proactive, adaptable, and able to work in a fast-growing environment

• Strategic thinker with strong execution capability and data-driven mindset

Working Conditions & Benefits

🕘 Monday – Friday (Office) | Alternate Saturday Standby
⏰ 09:00 – 18:00
💰 Salary Max THB 65,000