Location Expansion Manager

About WeedeN

WeedeN was established in Thailand in 2022 and is now the #1 retail cannabis brand in the country, operating 50+ boutique stores across Bangkok, Phuket, Samui, Krabi, and Pattaya. We are scaling toward 75+ stores in 2026 and building an integrated ecosystem that spans retail, clinics, digital platforms, and distribution.

Our slogan is "Cannabis Freedom." We are not just opening shops. We are building the future of this industry.

Our Vision

To be the most trusted and loved cannabis retail brand in Southeast Asia, combining responsible consumption with elevated customer experiences that set a global standard.

Three Core Pillars

• Responsible Consumption: We prioritize the well-being of our customers above all else. Every product, every interaction, every recommendation reflects this commitment.

• Elevated Experiences: Cannabis is about embracing joy and finding moments of delight. We guide customers to a state of mind where joy knows no bounds.

• The Spirit of Joy: We spread happiness and positivity through every encounter with our products and our people.

Why Work With Us

• 100% legal and secure. We have professional doctors and clinics in our business, guaranteeing a safe, long-term workplace.

• A friendly, experienced team that loves solving interesting challenges and sharing new skills.

• Global vision. We are already known in the US, Europe, and Asia, and work closely with international partners.

CULTURE: HOW WE WORK (MANDATED STANDARDS)

These are not aspirational values. They are mandatory operating standards for the Business Development Department. Every team member is evaluated against these behaviors.

• Continuous Improvement: We constantly elevate our processes and the quality of our work. It is standard practice to think ahead and anticipate the next two steps. If you are not improving, you are falling behind.

• Attention to Detail: There are no small things. High precision, focus, and thoroughness are built into the foundation of every daily task. Sloppy work is not tolerated.

• Fast Sync: We value each other's time and project momentum. The standard is to reply across all channels within a couple of hours. This keeps workflow smooth and truly agile.

• Team Support: Any major success is a shared achievement. Our culture is rooted in a readiness to always step up and support colleagues. We only succeed together.

• Proactivity and Persistence: Mere execution is common. We bank on proactive thinking. Giving up is not in our vocabulary. If one approach fails, we analyze, keep trying, and always find an alternative.

Working at WeedeN also means embracing a startup mindset: we move fast, adapt quickly, and build as we go. Transparency is non-negotiable. We share openly, give and take direct feedback, and put the customer first in every decision.

REQUIRED SKILLS AND QUALIFICATIONS:

Hard Skills:

• Bachelor's Degree in Business Administration, Real Estate, Urban Planning, or related field.

• 5+ years of experience in real estate, retail expansion, site acquisition, or commercial property management.

• Proven track record managing multi-site expansion or retail rollout programs (experience with chains like 7-Eleven, Cafe Amazon, Watsons, or similar is a strong advantage).

• Strong financial analysis skills: lease evaluation, payback modeling, ROI analysis.

• Proficiency in market research tools, Google Workspace, and CRM or pipeline tracking systems.

Soft Skills:

• Strong leadership and people management skills. Experience leading a distributed field team.

• Excellent negotiation and relationship-building skills with landlords, agents, and partners.

• Strategic thinker with the ability to translate market data into actionable expansion plans.

• Fluent in Thai (required) and strong English communication (required for coordination with foreign management).

• Self-driven, organized, and comfortable operating in a fast-moving startup environment.

• Valid driver's license and willingness to travel to expansion regions regularly.

KEY RESPONSIBILITIES

1. Location Strategy and Market Analysis

• Develop and execute the location expansion strategy aligned with WeedeN's growth targets for new store openings.

• Conduct market analysis to identify high-potential cities, districts, and neighborhoods for new store locations.

• Analyze demographic data, foot traffic patterns, competitor presence, and commercial real estate trends to prioritize expansion zones.

• Maintain and update the expansion pipeline with clear prioritization and status tracking.

2. Expansion Planning and Execution

• Own the end-to-end expansion pipeline from site identification through lease signing and handover to construction.

• Set targets and KPIs for the Property Scout team. Monitor their performance and coach them to improve output.

• Evaluate site proposals from scouts against financial criteria (rental yield, payback period, revenue potential) and brand fit.

• Present site recommendations to leadership with data-backed analysis and clear go/no-go recommendations.

3. Lease Negotiation and Relationship Building

• Lead or support high-value lease negotiations with landlords, developers, and real estate agents.

• Build and maintain long-term relationships with key landlords, property management companies, and commercial real estate brokers.

• Negotiate favorable lease terms that support fast payback and sustainable store economics.

• Coordinate with Legal on lease review, contract terms, and compliance requirements.

4. Team Coordination and Performance Tracking

• Manage and mentor the Property Scout team across multiple regions. Ensure consistent output and reporting quality.

• Track and report on expansion KPIs: sites evaluated, leases signed, pipeline conversion rates, and time-to-open metrics.

• Coordinate with Construction, IT, Operations, and Design teams to ensure smooth transitions from signed lease to store opening.

• Prepare weekly and monthly expansion progress reports for leadership.