Customer Insight Specialist - Chinese / English Speaking

Overview:
We are seeking a Customer Insight Specialist who will play a pivotal role in uncovering consumer behavior, attitudes, and preferences to strengthen our product marketing communication strategies. This position requires a sharp analytical mind, the ability to translate data into actionable insights, and a passion for understanding what drives consumer decisions. You will be working closely with cross-functional teams to influence product positioning, brand communication, and go-to-market strategies.

Key Responsibilities:

• Consumer & Market Research: Conduct regular customer insight research from headquarters’ studies (EN/TH, with Chinese as a plus), ensuring findings are adapted to the local market context.

• Competitor & Gap Analysis: Monitor competitor product and brand offerings, evaluate positioning against our portfolio, and highlight key gaps and opportunities.

• Customer Surveys & Behavioral Analysis: Design and manage surveys to capture consumer behaviors, preferences, and motivations, translating raw data into actionable insights.

• Insight-Driven Recommendations: Provide clear and strategic recommendations to influence product marketing communication, brand messaging, and local campaigns.

• Reporting & Presentations: Develop comprehensive research reports, visualize insights, and present findings to marketing, product, and leadership teams to support strategic decisions.

• Buyer Journey Research: Map and analyze the customer journey to identify touchpoints, pain points, and opportunities for communication optimization.

Requirements:

• Experience: 1–3 years of proven experience in consumer insights, category management, market research, or marketing intelligence, ideally within FMCG or research firms (e.g., Nielsen, Kantar).

• Analytical Expertise: Strong ability to interpret data, synthesize findings, and generate actionable insights to guide marketing and product strategies.

• Industry Knowledge: Familiarity with consumer behavior trends, brand innovation, and category dynamics in consumer products.

• Skills: Excellent multitasking, problem-solving, and critical-thinking skills with strong communication and storytelling abilities.

• Languages: Proficiency in English and Thai required; Chinese (Mandarin) is a strong advantage.

Marcus Chan

HR SUPERVISOR

HR Department

OPPO THAILAND - POSSEFY GROUP CO.,LTD.

AIA Capital Center Building Fl.31 Unit 5-7

89 Ratchadaphisek Road, Din Daeng, Din Daeng, Bangkok, 10400