Sales Manager (Traditional Trade)

Key Responsibilities 

• Develop and implement sales strategies for the Traditional Trade channel to achieve sales targets and market expansion.  

• Identify new business opportunities and expand distribution coverage through wholesalers, distributors, and retail outlets.  

• Monitor market trends, competitor activities, and customer behavior to support strategic decision-making.  

• Manage relationships with distributors, wholesalers, and key traditional trade partners.  

• Develop and execute sales plans, promotions, and trade programs with distributors.  

• Ensure effective product distribution and availability across assigned territories.  

• Set sales targets and KPIs for the sales team and distributors.  

• Monitor and analyze sales performance to ensure targets are achieved.  

• Prepare regular sales reports, forecasts, and market analysis for management.  

• Lead and manage the Traditional Trade sales team, including Area Sales Managers and Sales Representatives.  

• Coach and develop the sales team to improve performance and sales capabilities.  

• Monitor field activities and ensure effective market execution. 

Benefits  

• Monday – Friday (5 working days per week)  

• Working hours: 08:00 AM – 05:30 PM  

• Group Health Insurance  

• Social Security  

• Annual Bonus (based on company performance)  

• Annual Leave (Supporting extended vacations for employees at all levels)  

• Provident Fund  

• Company benefits according to policy 

Qualifications  

• Bachelor's degree or higher, any field.  

• At least 3-5 years of experience in sales and market analysis in the Traditional Trade market.  

• Experience in the food and beverage manufacturing industry or the FMCG business.  

• Ability to travel to provincial areas.  

• Ability to handle pressure well.  

• Good English communication skills.