Local Key account Supervisor – Wholesales (LKA)

•       Oversee market activities and lead routine sales planning across the full portfolio

•       Set SMART objectives for CR and FE team members aligned with Region/Area goals

•       Implement pricing strategy, discounts, and promotional campaigns to maximize sales

•       Expand new outlets and manage existing ones via route optimization and merchandising

•       Ensure POS execution standards through frequent store checks and team coaching

•       Work with ASM and TC to drive route profitability and identify growth opportunities

•       Lead Big 3 activities: Team Meetings, 1-on-1s, Work-Withs, and Field Work with CR and FE

•       Maintain coaching calendar and track WORK*WITH objectives and progress

•       Ensure clear communication on pricing, promotions, and company standards

•       Build and maintain strong relationships with customers in the assigned territory

•       Manage accounts effectively, ensuring timely payment collection and follow-up

•       Provide after-sales support and address customer needs proactively

•       Monitor delivery performance to ensure 100% fulfillment to customers

•       Protect company assets including AR, equipment, and signage within territory

•       Monitor competitor activities and provide regular feedback to maintain competitive advantage

•       Optimize budget spend to maximize beverage offtake in managed accounts

Qualifications

•       Bachelor's Degree in any related field

•       3–5 years of experience in FMCG or Beverage industry in a sales leadership role

•       Strong selling, negotiation, and objection-handling skills

•       Effective coaching and training capabilities

•       Proficient in Microsoft Office; Excel expertise is a plus

•       Enthusiastic, results-driven, and self-motivated