Since 1949, ASICS’ founding philosophy of ANIMA SANA IN CORPORE SANO – A Sound Mind, in a Sound Body, expresses our belief in the positive power of sport and movement – that it can transform us individually and as a community, that it can uplift our minds and bodies.At ASICS, we believe our people are our competitive advantage and we work together as one team to bring a performance mindset to life every day through our core behaviors: Driven, Innovative, Collaborative, Consumer-Centric. Our high-performance culture is focused on accountability, fairness and celebrating the intrinsic feeling from personal success.