Online Digital Marketing Manager - E-Commerce

Vision Ventures is a leading player in the optical retail industry, operating a diverse portfolio of eyewear and contact lens brands sold across all major online channels. We are committed to delivering the best shopping experience by combining quality products, technology, and modern marketing strategies. 

We are looking for an Online Digital Marketing Manager to take ownership of paid media performance and live/content strategy across all brands in our portfolio. This is a high-impact role sitting at the intersection of performance marketing and commercial content — you will be accountable for turning ad spend into measurable sales results, while also ensuring that our digital marketing efforts, including LIVE and content, run in lockstep with every campaign. 

The ideal candidate is someone who lives and breathes numbers — comfortable digging into ROAS, conversion funnels, and platform algorithms — but who also understands that in e-commerce, ads and content are two sides of the same coin. You'll work closely with marketing agencies, creative teams, and LIVE hosts both internal and external to make sure every baht spent on media is backed by content that actually converts. 

Beyond technical skill, we're looking for someone who thrives in a fast-moving, ever-changing environment. Platform algorithms shift, competitors move fast, and what worked last month may not work this month — so we need someone who adapts quickly, treats every problem as their own to solve, and isn't afraid to challenge the status quo or propose a bolder approach when the data calls for it. 

Key Responsibilities 

1. Digital Marketing & Ads Management 

• Monitor Ads Agency performance closely to ensure all campaigns are executed according to the media plan and consistently meet KPI targets (ROAS, %IR, CPAS, etc.) 

• Plan and own the digital marketing strategy across platforms (Shopee Ads, TikTok Ads, Lazada Ads) — including budget allocation and pacing across all brands — aligned tightly with the promotion calendar and LIVE commerce schedule 

• Continuously analyze ads performance data to identify what's driving results (and what isn't), then proactively adjust targeting, budget, and strategy to keep KPIs on track 

• Evaluate and challenge agency recommendations rather than simply approving them — bring your own point of view on where budget should go 

• Stay ahead of platform algorithm changes, new ad formats, and competitor activity, and translate that knowledge into actionable strategy shifts 

2. Live Commerce & Content Management 

• Plan LIVE and content strategies tailored to each platform's audience behavior and algorithm, to maximize both engagement and sales conversion 

• Coordinate/work with production teams, creatives, and LIVE hosts (MCs) to ensure every LIVE session and content piece aligns with brand direction and sales priorities 

• Track LIVE and content performance — including GMV and commission-related metrics for host/MC payout calculations — extract actionable insights, and prepare weekly/monthly presentations to report performance to management 

What We're Looking For 

• Bachelor's degree or higher in Marketing, Business Administration, or a related field 

• Minimum 2 years of experience in Digital Marketing or Ads Management (e-commerce experience strongly preferred) 

• Strong working knowledge of Shopee, Lazada, and TikTok Ads algorithms and mechanics 

• Experience or familiarity with managing LIVE commerce operations, or with visual/video content production, is a plus 

• Sharp analytical skills — able to read data independently and turn it into clear, actionable decisions without hand-holding 

• Proven ability to manage agencies and work effectively across cross-functional teams 

We're especially looking for someone who: 

• Adapts quickly — comfortable operating in a fast-changing environment where priorities and platform rules shift often 

• Has a genuine growth mindset — sees challenges as opportunities to learn and improve, rather than obstacles 

• Takes high ownership — treats results as personally accountable, not just "the agency's job" or "someone else's problem" 

• Is bold and vocal — willing to speak up, challenge ideas, and push for better solutions rather than just executing instructions