Marketing Executive - Ralph Lauren

The Marketing Executive is responsible for planning, coordinating, and executing marketing initiatives for Import Fashion , with the objective of strengthening brand awareness, driving store traffic, and supporting sales performance across retail and digital channels.

This role plays an important part in positioning John Henry as a leading smart casual menswear brand, delivering impactful marketing campaigns and integrated brand communication across department stores, outlets, and online platforms.

Key Responsibilities

1.      Campaign Planning & Execution

·     Support the planning and execution of seasonal marketing campaigns, product launches, and promotional activities aligned with the brand marketing calendar.

·     Plan and oversee campaign shoots and production activities, ensuring all visual outputs align with campaign objectives and brand guidelines e.g. campaign signage, and digital campaign assets.

·     Manage campaign timelines and ensure consistent and on-time execution across retail and digital channels.

·     Support the development of marketing materials such as lookbooks, campaign videos, and sales support materials to enhance brand communication and product presentation.

·     Coordinate with internal teams and external partners to ensure smooth marketing materials and campaign communication.

·     Support the planning and tracking of marketing budgets and monitor campaign spending

·     Support initiatives that strengthen brand awareness and brand positioning for John Henry in the smart casual menswear category.

2.     KOL & Influencer Management (Finding KOL) 

·       Identify and manage KOL and influencer partnerships to enhance brand awareness

·       Coordinate campaign execution with influencers to ensure alignment with brand positioning and communication guidelines.

3.     Digital Marketing & Social Media

·       Manage brand presence across digital platforms and social media (e.g., Facebook, Instagram), including content planning for campaigns, product storytelling, and promotions

·       Support online and omnichannel marketing initiatives to strengthen brand awareness and drive customer engagement

4.     Retail Marketing

·       Collaborate and execute with store operations and sales teams, support campaign implementation drive store traffic, customer engagement, and sales performance

·       Coordinate marketing activities with department store partners such as Central, Robinson, and other retail operators to support store campaigns, promotional events, and seasonal marketing activities.

5.     Performance Tracking and Customer Engagement

·       Monitor campaign performance and marketing activities to evaluate effectiveness.

·       Provide insights and recommendations to improve future marketing campaigns.

·       Support customer engagement initiatives across CRM channels such as LINE, email, and other communication platforms.

·       Monitor market trends, customer behaviour, and competitor activities and provide insights to support marketing planning and identify business opportunities.

Qualifications & Requirements

·       2–4 years of experience in marketing, retail marketing, brand marketing, or trade marketing, preferably within fashion, lifestyle, or retail industries.

·       Bachelor’s degree in marketing, Business Administration, Communications, Fashion Management, or a related field.

·       Good command of English communication and presentation skills.

·       Familiarity with social media platforms and basic content tools such as Canva or CapCut.

·       Strong communication and coordination skills

·       Ability to manage multiple marketing projects and timelines

·       Detail-oriented and able to work in a fast-paced retail environment

·       Proactive and collaborative mindset