ผู้จัดการแบรนด์ (Brand Manager)

About the role

Brand Manager role requiring oversight of brand strategy, market analysis, and long-term brand growth. The position involves developing and executing marketing campaigns, managing brand positioning, and driving product development initiatives.

Key responsibilities

• Analyze market data, consumer behavior, and competitor information with precision

• Develop short-term and long-term brand strategies including budget management

• Understand and leverage digital marketing tools, social media, and new sales channels

• Communicate, coordinate, and negotiate effectively with retail partners

• Create and execute marketing campaigns with measurable results

About you

• Bachelor's degree or Master's degree in Marketing, Business Administration, Communications, or related field

• 3-5 years or more of work experience in marketing, brand management, or product development

• Demonstrated success in building brands or executing marketing campaigns with clear measurable outcomes

• Strong data analysis skills with ability to understand market trends and consumer insights

• Knowledge of digital marketing strategies and tools

• Excellent communication and negotiation abilities

• Creative thinking and strategic mindset for long-term brand growth