Digital Media Planner

At Serie A, we are committed to consistently delivering top-tier, innovative solutions that not only meet but exceed our clients' expectations in every aspect.

Our expertise includes:

• Media: Strategic planning and execution across various channels.

• Creative: Inspiring and impactful campaigns that capture attention.

• Digital Production: Seamless integration of technology to bring ideas to life.

• Marketing: Comprehensive strategies to drive growth and engagement.

Position : Digital Media Planner

Job Responsibilities :

• Manage daily client operations and ensure the execution of media strategies according to proposals.

• Develop integrated media plans based on client goals, target audience, and budget, aligning with campaign objectives.

• Communicate effectively between clients and internal teams (Media Buying, Media Biddable) to ensure smooth project execution.

• Conduct market and audience research to inform planning decisions and optimize media strategies.

• Plan and execute digital media strategies, including Meta Ads, Google Ads (SEM), TikTok Ads, SEO, Display Network, Programmatic, and other digital innovations.

• Select appropriate media channels (online and offline) and recommend the optimal media mix.

• Collaborate with strategy, creative, and performance marketing teams to ensure cohesive campaigns.

• Negotiate with media vendors on rates, placements, and timelines.

• Monitor campaign performance metrics and adjust plans in real-time to improve effectiveness and ensure positive ROI.

• Provide analysis on campaign performance, presenting clear reports and insights to both internal teams and clients.

Qualifications:

• Bachelor’s degree or higher in Advertising, Marketing, Communications, or related fields.

• 1-3 years of experience in media planning or buying (agency experience preferred).

• Proficient in online media planning and experienced with ad serving/tracking/reporting technologies (Google, Facebook, TikTok, etc.).

• Strong knowledge in media insights and analysis for planning, reporting, and campaign performance.

• Familiarity with performance marketing, programmatic buying, media research tools, media buying platforms, and campaign reporting dashboards.

• Strong analytical and decision-making skills.

• Excellent communication, presentation, and negotiation skills.

• Ability to work well under pressure and manage tight schedules.

• Proficiency in Microsoft Excel, Word, and PowerPoint.