Wine Specialist

Job Summary

The Wine Specialist is responsible for creating exceptional customer experiences, building customer relationships, promoting wine products, and supporting wine-related activities to drive sales growth and customer engagement.

Key Responsibilities

• Introduce and recommend wine products to customers through in-store and online channels.

• Build and maintain strong relationships with existing customers while developing new customer networks.

• Provide wine consultation and create engaging customer experiences through wine storytelling and education.

• Support wine tastings, masterclasses, and wine events for retail, HORECA, and private customers.

• Coordinate and conduct basic wine training for shop staff.

• Monitor inventory levels and assist with stock transfers and event preparation.

• Identify slow-moving products and support sales initiatives to improve stock turnover.

• Support monthly, quarterly, and annual wine-related activities and promotions.

• Perform other duties as assigned by management.

Qualifications

• Bachelor's degree in any field.

• 1–3 years of experience in wine, hospitality, retail, F&B, or customer-facing roles.

• Passion for wine and customer service.

• WSET certification or equivalent wine education is preferred.

• Strong interpersonal and communication skills.

• Confident in engaging customers and building long-term relationships.

• Energetic, positive, and eager to learn.

• Good command of Thai and basic English communication.

• Experience in wine sales, wine events, or hospitality businesses will be an advantage.