Assistant Marketing Manager (Crash Baggage)

Job Purpose:

This position plays a key role in developing and executing integrated marketing and e-commerce strategies for Crash Baggage to drive brand awareness, customer engagement, store traffic, online sales, and sell-through performance. Working closely with the Brand Manager, Product Team, and Operations Team, the role is responsible for leading marketing initiatives and managing the brand's e-commerce activities to achieve business objectives across both online and offline channels.

Key Roles & Responsibilities:

1.       Marketing

• Oversee the production of all marketing and branding materials to make sure that they align well with the brand proposition

• Develop a marketing plan for each brand under supervision that aligns with the brand’s marketing strategy and work in a hyper collaborative manner with Product and Operations Teams to drive the execution on both online and offline channels to meet the brand’s common goals

• Deliver compelling and differentiated marketing communications that resonate customers while uplift quality perception and induce customers purchase.

• Creating and managing engaging content (design & production) for a variety of channels both online and offline

• Monitor the effectiveness of marketing activities for both online and offline channels, e.g. promotional campaigns, on a monthly basis in order to maximise the return on investment

• Actively research industry trends, market insights and analyze data for the purpose of seeking for business opportunities, e.g. new channels, new customer segmentations

• Collaborate with Product Team in identifying the right products, sales channels, promotion schedule, as well as assisting in seasonal product training sessions, aiming to achieve the brand’s targets

• Keep up with and support the Operation Team in deploying the marketing campaigns at the store fronts (both online and offline channels) in order to check the outcome and adjust the marketing plan accordingly when any issues arise

• Liaison with brand principals regarding marketing initiatives and ensure aligned execution

2.       Customer insights

• Gather customer insights from both internal (e.g. CRM database, customer survey, complaints) and external sources and analyse to come up with beneficial recommendations for improving the business performance of the brands

• Direct and provide guidelines for the team to conduct customer engagement initiatives, e.g. e-mail blasts, newsletters, member events

3.       People management

• Provide guidance to the team in accordance with the organization's policies and procedures by maintaining transparent communication through appropriate channels

• Coach, mentor, and develop team members regarding skills and knowledge required for performing successful job

• Lead Marketing team to meet the brand's expectations for productivity, quality, continuous improvement, and goal accomplishment

• Provide effective performance feedback and guidance for performance improvement

4.       E-Commerce Operations

• Manage day-to-day e-commerce activities for Crash Baggage across owned and third-party online sales channels to support sales and brand objectives.

• Develop and execute e-commerce campaigns, promotions, and product launches in alignment with the brand marketing calendar.

• Coordinate with Product and relevant stakeholders to ensure product availability, pricing accuracy, and timely promotional execution across online channels.

• Oversee online merchandising, including product presentation, content updates, campaign banners, landing pages, and brand visibility across e-commerce platforms.

• Monitor key e-commerce performance indicators such as sales, traffic, conversion rate, and average order value, and identify opportunities to improve performance.

• Analyze customer behavior and sales performance to generate actionable insights and recommendations for business growth.

• Work closely with digital marketing and CRM activities to drive traffic, customer acquisition, engagement, and retention.

• Prepare regular reports on e-commerce performance, campaign effectiveness, and commercial opportunities for management review.

• Monitor competitors, marketplace trends, and consumer shopping behavior to identify opportunities for enhancing online business performance.

Job Specification:

         Required Skills & Knowledge

• Expert in MS Office (Excel, Word, PowerPoint)

• Passion for marketing and a commitment to driving business results.

• Creative thinker

• Up-to-date knowledge of industry trends and best practice in marketing.

• Market & customer research and analysis

• Fluent English language (reading, writing, listening, speaking)

• Effective communication and interpersonal skills

• Leadership skills and people management

         Education

• Bachelor’s degree in business administration, majoring in Marketing

         Experience

• Minimum 5 years of experience in marketing function

• Preferably in ecommerce, retail, apparel, fashion, fashion accessories, or cosmetics industry