Marketing Executive (Packaged Food)

Role & Responsibilities:

• Execute and support marketing activities for FMCG packaged food products, with focus on ready meal, frozen, and chilled food categories, from launch to in-market execution.

• Support New Product Development (NPD) and product renovation projects, including coordination of product launch plans, timelines, and go-to-market activities.

• Coordinate with internal cross-functional teams including Sales, R&D, QA, Production, Supply Chain, and Demand Planning to ensure smooth commercialization and on-time launch.

• Work with external agencies (creative, packaging design, production, research) to execute marketing materials, packaging artwork, and promotional tools.

• Conduct market research, competitor analysis, and consumer insight reviews to support marketing and product decisions in the FMCG food category.

• Prepare and consolidate marketing performance reports, including sales performance tracking, promotion effectiveness, and post-launch evaluation.

• Monitor and control marketing budgets for assigned projects to ensure cost efficiency and alignment with approved plans.

• Support packaging development activities, including artwork coordination, material alignment, label compliance, and print proofing.

• Ensure marketing execution aligns with food regulations, internal quality standards, and commercialization requirements.

• Support continuous improvement of marketing execution processes and share best practices within the team.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related fields.

• 3–5 years of experience in Marketing, Product Marketing, Trade Marketing, or NPD-related roles, preferably in FMCG, Food, or Beverage industries.

• Experience with packaged food, ready meal, frozen food, or chilled food products is highly preferred.

• Hands-on experience supporting product launches, marketing campaigns, and in-market execution.

• Commercial awareness with interest in developing P&L and commercialization knowledge.

• Creative and proactive, able to adapt ideas from competitor activities and market trends.

• Good command of English (written and spoken).

• Proficient in MS Office (Excel, PowerPoint, Word).

• Familiarity with digital marketing, in-store activation, or trade marketing tools is an advantage.

• Own a car and hold a valid driving license.

Contact Information :-
K.Jidapha     Tel. 080-063-1159
Human Capital Business Partner
OISHI Holding Company Limited
14th Floor, The PARQ, 88 Ratchadaphisek Rd., Khlong Toei,
Bangkok 10110, Thailand