TRUST
Being a reliable,honest and trustworthy company that is true to its word forms the foundation for our relationships.Entrepreneurship
Ensuring that a growth-oriented entrepreneurial spirit is allowed to thrive is legacy from our founders that we advance with passion. We call it the “mackerel spirit”.Prudence
Taking risks is a natural part of business enterprise. Managing risks with due care,checks&balances,vigilance and common sense is essential for our autonomy and long-term survival.Commitment
Staying focused on our tasks, following up, following through and considering it our duty to fulfil what has been promised are critical ingredients of the care we owe our societyPartnership
Whether as colleagues in a team,as divisions in a company or as a company cooperating with other companies,we celebrate diversity,treasure teamwork and appreciate the complementary