YouTube Platform Specialist/OTT & Content
ไฮไลท์เด่นของงาน
- Development and production of YouTube-specific
- Develop channel strategy, i.e. work with Content
- YouTube video uploads and optimization
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Position Summary:
The YouTube Platform Specialist works with editorial and publishing functions within our App team and is responsible for the
platform growth strategy, publishing strategy and content creation across our POPS Kids Thailand and POPS App Thailand YouTube channels. This candidate is a creative and strategic thought leader
within the YouTube realm and will need to collaborate with our content, marketing team, and sales teams to understand each team’s priorities when it comes to innovative social amplification and awareness to our key demographics. He/she is tasked to make recommendations
that will help us grow our audience base through key metrics and innovative/targeted best practices and solutions.
This role requires a holistic vision around what our YouTube channels should stand for in line with POPS’ brand DNA, through creative storytelling. Impeccable judgement, strong opinions,
aesthetic taste and an authentic love for the entertainment, trends, and YouTube is needed to balance our audience interests with the needs of our business.
- Development and production of YouTube-specific videos for POPS Kids and POPS App
- Develop channel strategy, i.e. work with Content team to create a slate of original, promotional and branded content which complements the wider POPS Worldwide business objectives
- YouTube video uploads and optimization
- Take responsibility for the overall look and design of all channels and make sure they obey all relevant branding guidelines
- Day-to-day channel audience engagement
- Partnership and collaborations management
- Asset and copyright management
- Analytics reports (incl. views, subscribers, revenue)
- Research on what content is performing well on YouTube & other sites and make recommendations and generate ideas.
- Minimum bachelor’s degree from a recognizable university.
- Excellent English and Thai, both verbal & written.
- Minimum 3 years experience managing a major brand’s YouTube presence relevant experience thinking and working strategically about how to make a YouTube channel successful, including developing and implementing SEO strategies and content optimization.
- Experience working for well-known tech start-ups will be an advantage.
- Familiarity with YouTube features and service offerings.
- Knowledgeable in digital advertising.
- Being highly logical & structured in thoughts and communication.
- Solid understanding of marketing and social media analytics and can apply a data-centric approach to the testing and optimization of content
- A high degree of drive, energy, innovative thinking, and passion to succeed.
WHY YOU’LL LOVE WORKING WITH US AT POPS THAILAND:
- 12 day annual leaves / 6 day personal leaves
- Birthday leave
- Annual bonus
- Health & Accident Insurance
- Social Security Fund
- Allowances (Parking, Transportation and Telephone)
- Many opportunities for personal and professional development subsidy
POPS (Thailand) Co., Ltd. attracts the best young and dynamic professionals who create an International, pleasant working environment and share a passion for connecting creators.
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ข้อมูลบริษัท
POPS Worldwide delivers a multi-network content platform that beyond traditional digital video platforms. We build a direct relationship with our viewers through an all-encompassing digital experience across multiple devices and technologies.
POPS 360 – Put the power of creation in your hands and broadcast to the world. Available for iOS and Android. Windows available soon.
POPS TV for TV – The best comedy and entertainment from POPS TV on your Internet connected television. Available for Samsung Smart TV.
POPS Kids for TV – All the best kids content from the POPS Kids edutainment world. Available for Samsung Smart TV.
POPS Worldwide attracts the best young and dynamic professionals who create an International, pleasant working environment and share a passion for connecting creators with a global audience. POPS prides itself on providing its staff with a friendly and stimulating working environment