True Digital Group Co., Ltd.

Trade Quality Acquisition Manager

True Digital Group Co., Ltd.
Salary provided
Posted on 26 Jan 2021

Trade Quality Acquisition Manager

True Digital Group Co., Ltd.

Job Highlights

  • Explore & develop trade marketing acquisition
  • Attract the right prospective merchants
  • Create channel-specific acquisition programs

Job Description

Trade Quality Acquisition Manager

Lead and manage the overall True Merchant onboardingexperience from designing the most effective marketing motivation for each channel to invite prospective merchantsto sign up, have immediate / early usage experience and finally, become Active & Quality Merchantconsistently in the first 3 months of boarding.  Though not commercially responsible for acquiring merchants, may involve in key merchant pitching, meeting & planning.

  • Explore & develop trade marketing acquisition package including selling tools & merchant welcome kit that will attract the right prospective merchants to have the desirable O2O merchant behaviors
  • Design & communicate a periodic Trade Acquisition program that enables Trade Activation team & sales of any channel to readily adopt / utilize for deployment
  • Create channel-specific acquisition programs as needed on occasion
  • Closely monitor merchant onboardingperformance to ensure merchant activeness leading to quality in the first 3 months
  • Actively stimulate merchants when found inactive during first 3 months
  • Work closely with Trade Support team to understand the ongoing acquisition & aftersales process journey potentially affecting onboarding experience
  • Coordinate with various functions namely Trade Activation, Privilege, True Money, Regional, SPLD, etc. to ensure excellence program deployment
  • Ensure alignment & compliance to the company and Privilege & O2O strategy & guidelines


  • Education:Bachelor’s degree in Business Administration, majoring in Marketing Management
  • Work Experience:10-15 years
  • Other Requirements:
  • Have previous experience in Trade Marketing, ChannelMarketing or Product Marketing in Telecommunications, Credit Card or Consumer Lending industry is a plus
  • Have exposure to B2B and/or B2C market will be highly considered
  • Have successfully supervised a team of at least 2 persons through direct coaching and performance evaluation

Additional Information

Career Level
Years of Experience
Job Type
งานเต็มเวลา, งานประจำ

Company Overview

Digital revolution is happening simultaneously all around the world, especially here in Thailand. Consumers are becoming increasingly digital in their lifestyles; they use their phones to pay, grab a taxi, order food, shop online, and the list goes on. Merchants are becoming digital, they are accepting digital payments and digital loyalty cards. Companies are becoming digital, they are leveraging technology and data analytics to improve their business. Because of this digital shift in consumers, merchants and enterprises, it is no surprise that the country itself is actively participating in the digital transformation as well. True Digital Group wants to be the enabler of that digital transformation. We want to enable the digital lifestyle of Thai consumers and be relevant in whatever digital needs they may have in their lives. Correspondingly, we are owned by the CP Group, one of the world’s largest conglomerates that holds tremendous power in influencing the economy in Thailand. CP Group always puts Thailand first; whatever the country needs, CP will provide. Because we are a digital business of CP, it became our mission to transform Thailand, first and foremost. Our scope is without limits. Whatever is going to be relevant in the digital transformation of Thailand – we will do. Whether it’s consumers, merchants, or enterprises. Whether that’s mobile, clouds, IoT, cyber security, analytics or virtual reality – we will explore. Hence, we are looking for people that are equally excited about our mission. We are going through the most crucial and challenging stages in building a company of our dreams. If you want to be part of the start of something big and be the pioneer of the digital world, we are the place to be. Embark your journey here with us and together, we will become the major enabler of this digital transformation in Thailand. 

Additional Company Information