Implementing consistently designed products and product families based on the marketing strategy; collect marketing/customers’ feedback of products and help R&D center do the customer-oriented products.
Bring Great Innovations to Life. Midea Group (MG) adheres to the business philosophy of creating better lives for humanity through technology. After 52 years of development, it has become a comprehensive global technology group that integrates four major segments of consumer appliances, HVAC, robotics & automation system, and digital business (e.g. intelligent supply chains, industrial internet, automotive parts and chips). More than 400 million users in more than 200 countries and regions around the world benefit from MG’s products and services.
In 2018, MG’s operating revenue reached RMB 261.8 billion, the net profit reached RMB 21.7 billion and tax paid was RMB 17.5 billion. In 2019, it ranked the 312th in the Fortune Global 500 and the 253rd in Global 2000. At present, MG has 28 R&D centers and 34 major production bases around the world with approximately 150,000 employees. It has developed various brands such as Midea, Little Swan, Toshiba, Wahin, Bugu, COLMO, Clivet, Eureka, AEG, KUKA, GMCC and Welling.
MG adheres to the strategic focus of Leading Products, Efficiency Driven and Global Operation. By sticking to the focus of Leading Products, MG continues to enhance its R&D scale advantages through a global R&D layout. In 2018, it invested about RMB 10 billion in R&D and the number of patents granted in home appliances ranked the first in the world for three consecutive years. By sticking to the focus of Efficiency Driven, MG promotes operational excellence along the whole value chain through software and data and pursue high-quality development. In the past five years, MG has paid dividends of RMB 32.3 billion in total. By sticking to the focus of Global Operation, MG has been exploring overseas markets for the past 35 years. In 2018, the proportion of overseas business revenue reached 43%.
Guided by the mission of Connect People and Everything, Inspire Beautiful World, MG will continue to center on clients, promote transformation of existing businesses, facilitate comprehensive digitalization and comprehensive intelligence, and drive industrial upgrading through technological innovation. MG will explore more and create a better future for people.