Collaborate with the marketing team to complete campaign briefs.
Align our media agency on campaign objectives and setup.
Manage asset submission and completeness to allow for a smooth setup.
Build audiences across tools to reach the right people.
Track and monitor performance and provide timely optimization recommendations for campaigns by working closely with country teams and our media agency.
Deliver post-campaign analysis and assessment across the marketing campaign’s with key learning points for improvements.
Collaborate with diverse teams ranging from country, product to marketing teams to improve performance marketing.
Drive best practices in relation to campaign management, and product and tool adoption.
Build relationships with both internal and external stakeholders across the whole of Grab.
The must haves:
Bachelor’s degree in marketing, statistics/maths and tech-related majors
3 - 5 years of Digital Marketing experience in tech-driven verticals such as e-commerce & travel
Hands-on experience on Facebook Business Manager, Google Ads manager, Appsflyer, Programmatic DSPs and a solid understanding of underlying building blocks (product feed, automation and more)
A/B testing mindset and data-driven
Sound understanding of digital metrics to measure campaign effectiveness
Proficiency in any programming language (e.g. SQL/JS/Python) highly valued
Self-starter and an exceptional can-do attitude
Fluency in English