Senior Marketing Officer responsibilities include assisting in organizing campaigns and developing marketing strategies. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.
Duties and Responsibilities:
➢ Creating frameworks and marketing campaigns that transform social media sites such as Facebook, Instagram, YouTube, or E-Commerce site into highly effective platforms.
➢ Integrating and maximize value on existing offline platform
➢ Implementing marketing program, communications to strengthen branding, revenue and customer experiences.
➢ Controlling the annual financial marketing communication budget by effectively utilizing it forPR and CRM.
➢ Utilizing analytical ability to evaluate, measure and report all communication campaigns performance against KPI and Business Goals.
➢ Creating clear and persuasive content, prepares and provides final, correctly formatted text in both Thai and English for posting online/offline media.
➢ Collaborating with design, video, other creative staff and/or consultants.
➢ Executing the content marketing plan by making sure that all the publication process follows the editorial calendar
➢ Collecting, monitoring, and analyzing social metrics, and make improvements accordingly
➢ Work closely with operations team, sales team, and other functions to ensure that support the company's overall strategy, goal and deliver winning products as well as work with various departments throughout the business involved.
➢ Bachelor’s degree or master’s degree in Marketing, Marketing Communications, or related field. Digital Marketing is a plus.
➢ At least 3-5 years working experience in the field.
➢ Fluent in English both written and spoken.
➢ Experience in SEO and SEM is a plus.
➢ Computer literacy in Word, Excel, PowerPoint, Adobe Illustrator and Photoshop.
➢ Possess a good personality and communication skills.
➢ Motivated self-starter with a positive attitude, high energy, and good project management skills
➢ Working hour: 9:00am – 06:00 pm Monday - Friday
➢ Report directly to Marketing Manager
Interested applicants could send their resume with recent photo, contact information, and salary expectation via
The Mall of Korea Co., Ltd.
Address: 99/6-9 Show DC Retail and Entertainment Mega Complex,
Rim Klong Bangkapi Road, Bangkapi Sub-District,
Huaykwang District, Bangkok 10310
Tel. +66 (0)2-203-1765-6 Ext 102
The Mall of Korea (the “MOK”) is Korean content’s global provider, and it exports and/or operates Korean contents, such as retail brands, F&B, K-culture, with on/offline shopping mall partners from all over the world.
With the top Korean experts on various fields and close relationship with Korean entertainment network, it will provide Hallyu (K-Wave) and Korean brands to overseas continuously with a mixture of Korean entertainment elements.
Under the MOK, there are several sub-brands and subsidiaries for the business as in below;
The MOK is a major partner of Show DC, and the operation area is around 18,000sqm. The business scope of the MOK are:
The K. District and Current Seoul will officially open its doors in November 2016 to shoppers who fancy Korean brands and culture. The visitors from all over the world can enjoy exceptional Korean culture and the hottest Korean brands and products acclaimed by top Korean designers at one spot, which will represent Seoul streets like Myeongdong, Dongdaemun and Hongdae.
After launching the 1st Project in Bangkok with Show DC, the MOK will actively focus on SE Asia expansion. Chiang Mai & Kuala Lumpur shopping mall operation in 2017 is expected (over 17 shopping mall launching in SE Asia and few mores in each continent).
K-DISTRICT & CURRENT SEOUL
K-District is the biggest indoor Korean town outside Korea(Total space in SHOW DC is around 15,000sqm).As a Korean retail and entertainment mix platform, K-District recreates popular Seoul streets like Myeongdong, Dongdaemun and Hongdae in SHOW DC. A one of a kind experience like nowhere in Bangkok. Visitors will experience the excitement of the K-wave with authentic Korean style street food, fashion, beauty and lifestyle products.
Within K-District, you will finda K-Market that will carry the biggest range of fresh produce and packaged food imported from Korea.
Head to K-Promenade to feast on the tastes of Korea and enjoy unique menus created by celebrity cafes and restaurants.
Current Seoul, our core retail business platform, is Fashion, Cosmetic, and Lifestyle direct multi stores, located at Show DC 1F. It provides the popular and trendy Korean brands at a glance. Here are some brands in the Current Seoul.
For the 2nd step, we are planning to launch Kids related entertainment zone, GYM with Korean style therapeutic massage, Cosmetic surgery clinic, and etc.