Krungsri Bank (Bank of Ayudhya PCL.)

Retail Banking Strategy and Planning

Krungsri Bank (Bank of Ayudhya PCL.)
ลงประกาศเมื่อ 23 Feb 2021

Retail Banking Strategy and Planning

Krungsri Bank (Bank of Ayudhya PCL.)


  • Retail Banking Strategy
  • Corporate Strategy Group
  • Strategy and Business Planning


Job Description / Responsibilities:  

 1.   Strategic planning and alignment of RBDG : 

  • Prepare strategy and roadmap (MTBP / Annual Plan) for Retail Banking and Distribution Group (RBDG), and ensure alignment with BAY's corporate strategy 
  • Integrate strategies from all business units (segments, products, and channel), and ensure alignment with RBDG strategy 
  • Work closely with business units to drive business in line with strategy and deliver performance as targeted 
  • Deeply understand Retail Banking landscape in all aspects (i.e. segment, product, channel, competitors, innovation trend) to analyze our competitiveness, and provide insight to frame our strategic planning 
  • Actively cooperate with business units to resolve business issue (e.g. unclear business plan/model) to maximize benefits to RBDG 

2. RBDG’s initiative alignment: 

  • Consolidate initiatives from Segment, Product, and Channel and manage (resource allocation and prioritization) at group level to ensure alignment with RBDG strategy/roadmap to maximize group benefit 
  • Monitor and keep track on the progress of RBDG initiatives as stated in the plan 
  • Actively collaborate with business units and IT to resolve any related issue   

3. Partnership management: 

  • Lead/work across functional to drive business partnership to accelerate Retail Banking competency 


  • Bachelor’s or master’s degree in economics, finance or any related fields.
  • Experience 3- 5 year in related business such as Retail Banking Strategy and Planning
  • Experience 3- 5 year in Banking Industrial, Retail Banking Product/SME Segment/Channel
  • Good analytical and evaluation ability,
  • Good communication skills both verbal and written,
  • Good planning and organizational skill,
  • Influencing and negotiation skill,

Location: BRT Wat Dan Station


  • Performance Bonus
  • Life Insurance
  • Medical Insurance
  • Dental Insurance
  • Free Shuttle bus

Stay connected with KRUNGRI CAREER at: 

  • FB: Krungsri Career(
  • LINE: Krungsri Career (
  • LINKEDIN: Krungsri (


ผู้จัดการ / อาวุโส
4 ปี


Krungsri is a strategic member of MUFG Bank, Ltd. (MUFG Bank), a wholly-owned subsidiary of Mitsubishi UFJ Financial Group (MUFG) – Japan’s largest financial group and one of the world’s financial groups with the most varied financial services and products. As of the end of 2018, the Bank’s registered capital totaled 75,741 million baht, while our paid-up capital reached 73,558 million baht. Krungsri is Thailand’s fifth largest commercial bank in terms of assets, loans, and deposits.

We are passionate about meeting and acquiring talents. No matter who you are, gender, race, age, religion; We embrace all differences and diversity. Door of opportunities at Krungsri family are open for everyone who are looking to challenge themselves regardless of individual differences by using their best endeavors to achieve excellence and mutual success with us. That is our Krungsri DNA.

At Krungsri, employees are also considered as key stakeholders and valuable resources of the Bank. They play vital roles in driving the organization towards business targets and the organization is unlikely to achieve stability if its employees lack development. The Bank’s employees are also essential indicators of its directions and successes in the future.