1.Managing and leading the PR team in the development and delivery of media relationships, PR events and activities, press car fleet, press releases, press kits and media monitoring.
2.Create, implement, measure and analyse success of PR Campaigns, Events and Media relationships in accordance with PAP, PR Guidelines
3.Collaberating with PAP office to ensure the projection of the companies desired brand image in Thailand
4.Development and control of annual PR budget.
5.Design, develop and execute PR events, press conferences, media briefings, specifically meeting with PAP guidelines
6.Respond to media enquiries in a positive and timely manner, organise interviews between media and Porsche Thailand Management
7.Monitor and analyse competitor media coverage ensuring targeted level of share of voice
8.Manage corporate & social responsibility projects
9.Manage availability, schedule and timely delivery of well prepared press cars
10.Monitor and manage any negative comments from journalist or posted on digital and social media
11.Brand Communication : Ensure brand adequate communication and presentation across all activities, Provide training and guidance to the dealers
12.Online Marketing Plan, Monitoring and Reporting
13.Internet : Maintenance of the website in conjunction with PAP, Planning of Online / Social Media strategy
14.Campaign : Planning/ preparation and execution of marketing activities
15.Agencies: Manage selected Marketing Agencies and its employees during activities, Guarantee that the selected third party is working according to CI and Porsche standards
16.Monitor & manage all relevant KPI's according to the MPR report