True Corporation Public Company Limited

Performance Analysis Manager

True Corporation Public Company Limited
ลงประกาศเมื่อ 02 Mar 2021

Performance Analysis Manager

True Corporation Public Company Limited


  • 3-7 years of experience in Marketing /content
  • Understanding of the digital marketing
  • Experience in configuring and using Google Tag


Job Purpose

  • Track consumer sentiment , content performance, content feedback  for real-time communication adaptation which cancreate higher emotional engagement & optimization conversion
Key Responsibilities

  • Develop a content evaluation framework to communicate content performance and best practices to social, editorial,and marketing teams
  • Identify and track metrics to evaluatethe effectiveness of the content produced.
Execution , monitor and review
  • Ensures that outcomes metrics, versusprocess metrics, are measured and reported.
  • Keep track of competitive trends/competitorkeywords and flag content opportunities using Google Trends and other analyticaltools.
  • Keep pace with SEO and internet marketingindustry trends and developments
  • Test new social and content strategy includingdesign, execution, and analysis and translate results into actionable metrics.
  • Help content creators throughout the companyunderstand trends, marketplace dynamics, and user behaviors
  • Build dashboards for all levels of thecompany, including executive leadership, to monitor key metrics and trackprogress
  • Identify, collect, and transform datafrom disparate sources using social listening,  SQL, R, Python, orother statistical tools
  • Provide optimized briefs to marketer thatsuggest keywords, headers, and interlinks to include to help SEO performance.
  • Ensure that all on-page elements are satisfiedon newly published pieces.
  • Math, Statistic, Computer Science, Marketing,Business Administration or equivalent working experience
  • 3-7 years of experience in Marketing /content & media sector  
  • Understanding of the digital marketing space, including popular tools and common channel strategies spanning web,email, social and mobile
  • Experience in configuring and using Google Tag Manager & Google Analytics to understand visitor behaviour andidentify opportunities for optimization
  • Understanding of audience segmentation and content targeting to segments
  • Experience presenting to stakeholders and delivering workshops and training engagements
  • Experience developing and prioritizingKPIs to measure a program, initiative or project
  • Understanding of marketing strategy andoptimization tactics including personalization, SEO, A|B testing, automation

Human Resources , 
TRUE Corporation Public Company Limited
18 True Tower, Ratchadapisek Rd., Huay Kwang, Bangkok 10310


ผู้จัดการ / อาวุโส
3 ปี
งานเต็มเวลา, งานประจำ


True Corporation Plc is Thailand’s convergence lifestyle leader, offering an unrivalled selection of integrated communications services and solutions.

These include TrueMove, Thailand’s third-largest mobile provider and our largest business by subscriber numbers and revenue; TrueOnline, the country’s largest Broadband and dial-up Internet provider and the largest fixed-line phone operator in the Bangkok Metropolitan Area (BMA); and TrueVisions, the only nationwide pay-TV company.

Two other important parts of our business are TrueMoney, which offers e-commerce services, and TrueLife, which provides digital content across the Group and also includes the chain of True Coffee shops.

together we can make it true