Essential Duties and Responsibilities

• Manage, develop and implement marketing campaigns to ensure achievement of branding objectives, brand awareness and revenue driving.
• Given marketing expertise and providing feedback on property led initiative campaigns.
• Come up with properties specific campaign based on property needs and requirement.
• To lead marketing partnership area consisting of banking partnership, non-banking partnership both on a local and regional level, in driving the strategic and tactical marketing partnership initiatives.
• Drive strategic and tactical marketing partnership initiatives with partners to strengthen our brand awareness.
• Monitor, evaluate the result of each campaign to develop future projects
• Collect and analyse competitors’ marketing information to monitor market development for strategies and action plans.
• Develop ATL and BLT plan in accordance with the branding objectives and the annual budget both for International Markets and for Domestic Markets.
• Explore new business opportunities, new tools, digital platforms, social platforms to support marketing activities
• Seek opportunities to increase guest database while retaining loyalty of current guests.
• Use hotel database to personalize campaigns.
• Develop a part of website marketing content.
• Develop and coordinate with all stakeholders/departments to ensure the success of marketing activities.
• Ensure that CHR brand and identity is adhered to in campaigns and in all communication channels.
• Deliver the reports of campaign results, including web analysis and maintain regular measurement of the ROI of campaigns

Accountabilities and Performance Measures

• Campaign Calendar/timeline
• Campaign ROI; revenue and engagement

Job Knowledge / Skill Requirements

• At least 5 years full time work experience in related field.
• Excellent communication skills in Thai and English (speaking and writing).
• Proficiency in Microsoft Words, Excels, and PowerPoints.
• Excellent interpersonal & leadership skill.
• Self-motivation, initiative, responsible, goal oriented.
• Able to work off hour remotely.
• Adopt teamwork approach.
• Able to work under pressure to deliver results and tasks in due time.
• Mature, pleasant and professional personality.