Key responsibilities:

• Deliver Haad Thip growth and financial targets for volume & revenue to reach yearly goals and long term objectives
• Co-lead, along with The Coca-Cola Company marketing team, consumer consumption occasion development, requiring innovative and breakthrough ideas and in depth understanding of trade channels and key customers
• Drive consumer strategy leveraging consumer insights, partnerships and holistic shopper strategy
• Develop e-commerce business through food aggregators, online retailers and digital platforms
• Identify key business priorities and work with cross-functional group to bring the brand s marketing efforts to life in the market place
• Leverage consumer insights to identify new sources of profitable growth
• Develop a portfolio of brands/packages/prices to fulfill consumer needs and maximize revenue growth
• Work with agency and internal cross-functional partners to develop brand and channel marketing programs and supporting material
• Track brand, customers and project performance through data analysis by converting KPI s and findings into specific insights and actions that add value to the business
• Develop programs and secure required budget in order to execute marketing plan

Candidate profile;

• 15 +years of marketing & commercial experience (significant amount FMCG)
• Experience in e-commerce and digital marketing
• Fluent in Thai and English

URGENTLY REQUIRED !!!