Job Summary:

Marketing Technology Enablement Senior Specialist is mainly responsible for design, initiate, and develop & configure the automated customer journey as well as planning and implementation of the marketing technology roadmap.

Job Descriptions:

• Design and develop structured customer journey that supports multi-wave and omni/multi-channel communication, as well as, develop and implement campaign conversion tracking, both online and online-to-offline
• Lead technical implementation to enable marketing technology for digital campaigns, together with identify the initiatives, new ideas, new techniques for improving campaign results
• Develop an integrated marketing technology roadmap that includes deep collaboration with the IT, Data Analytic, CRM, and related stakeholders
• Work closely with vendors and partners for requirement analysis, design and development towards digital marketing platform
• Oversees digital marketing platform operations, including campaign traffic, new journey developments & enhancement, web application analytic tool integration, content portal & ads network integration, and tracking code deployment for digital campaigns

Qualifications:

• Minimum of 5 years of direct experiences in digital marketing campaigns, product building, or technologies functions
• Experience and familiar with analyzing big data and statistical models, enterprise Digital Marketing solution, Marketing Automation, or Marketing Technology would be a plus  
• Experience in tech start-up or e-commerce company is preferable.
• Strong entrepreneurial, analytical, strategic thinking & planning, presenting, and interpersonal skills
• Demonstrate the effective communication over multi-departments and adaptive planning during the dynamic environment