True Digital Group Co., Ltd.

Marketing Strategy

True Digital Group Co., Ltd.
ลงประกาศเมื่อ 19 Jan 2021

Marketing Strategy

True Digital Group Co., Ltd.


  • Marketing Strategy
  • Loyalty Marketing
  • Media Strategic Planning


Marketing Strategy 

Job Description

- Lead the team to steward the business and deliver against business objectives and customer satisfaction.
- Consistently reviewing to look for new revenue opportunities and make recommendations and changes where necessary that may increase revenue and GP
- Analyze behavior, lifestyle, requirement and problem of customers for responding to customer needs and solving customer’s problem
- Develop marketing strategy based on market needs, segments, competitive situation and company targets for sustainable competitive advantage
- Utilize in-depth knowledge of customer database and CRM, brands, and specific requests to provide appropriate input and direction driving the entire communication planning process.
- Improve customer experience : customer loyalty, customer relation, customer value and customer satisfaction
- Ensure marketing deliverables are met on time and within budget and align with the business objectives and customer strategy.
- Keep abreast of the development and trends in the ever-changing business landscape. Take a digital-first approach is an essential competency ability to structure innovation plans to improve effectiveness and efficiency for investments.
- Fully understand and interpretation of media system, research, market data, and manage 3rd Party audits.
- Build and Coach team effectiveness by providing a clear definition of what’s expected and identifying the people with the right skills and capabilities.
- Take entrepreneurial calculated risks and act on opportunities that lead to significant gains for the business


- Bachelor’s degree – Marketing or Business Administration would be benefits.
- Minimum of 15 years’ experience in marketing strategy
- Experience in loyalty program would be advantageous
- Familiar with loyalty marketing


งานเต็มเวลา, งานประจำ


Digital revolution is happening simultaneously all around the world, especially here in Thailand. Consumers are becoming increasingly digital in their lifestyles; they use their phones to pay, grab a taxi, order food, shop online, and the list goes on. Merchants are becoming digital, they are accepting digital payments and digital loyalty cards. Companies are becoming digital, they are leveraging technology and data analytics to improve their business. Because of this digital shift in consumers, merchants and enterprises, it is no surprise that the country itself is actively participating in the digital transformation as well. True Digital Group wants to be the enabler of that digital transformation. We want to enable the digital lifestyle of Thai consumers and be relevant in whatever digital needs they may have in their lives. Correspondingly, we are owned by the CP Group, one of the world’s largest conglomerates that holds tremendous power in influencing the economy in Thailand. CP Group always puts Thailand first; whatever the country needs, CP will provide. Because we are a digital business of CP, it became our mission to transform Thailand, first and foremost. Our scope is without limits. Whatever is going to be relevant in the digital transformation of Thailand – we will do. Whether it’s consumers, merchants, or enterprises. Whether that’s mobile, clouds, IoT, cyber security, analytics or virtual reality – we will explore. Hence, we are looking for people that are equally excited about our mission. We are going through the most crucial and challenging stages in building a company of our dreams. If you want to be part of the start of something big and be the pioneer of the digital world, we are the place to be. Embark your journey here with us and together, we will become the major enabler of this digital transformation in Thailand.