Job Duties:

• Developing short – long term needs of the B2B strategic communication, brand communication strategy, promotional communication to each traditional sales channel and digital channel to inform customers about brand, products and service.
• Co-operate with cross-functions to implement integrated offline and online campaigns, ensure concepts & implementation idea are customized for Digi-consumer, interior designer, contractor, distributors, and aligning with marketing and sales direction.
• Monitor the strategy and manage of marketing communications, including product release materials, event and roadshow, sale promotions toolkit, store signs to lead and support the commercial objectives.
• Plan and Develop digital strategy & campaigns, budget assignment, media planning, post & pre evaluation of campaign contents.
• Optimize social media platforms, SEO & SEM (Organic&Google AdWords) to drive quality users to official website.
• Create quality online content, review and edit all communications copy (e.g., web copy, online artwork, online product releases, articles) with graphic designer.
• Create a product communication message, design, review and edit all communications copy in term of printing material (e.g. catalogue, leaflet, printing materials) with graphic designer and suppliers
• Coordinate with suppliers and agencies to ensure effective work and meet team’s requirements, timelines, and budget.
• Monitor & update the competitor’s marketing situation in term of HPL (Laminate) market in Thailand and border country of Thailand with recommendation to team to keep competitive advantage.

Qualifications:

• Age between 30-40 years old.
• 2 years of experience in marketing, communications, digital media (Website, Google Ads, Social media, Google Analytics, Line OA)
• Marketing technology skills and digital advertising knowledge with the ability to communicate a clear, inspiring vision, translating that into practical, results-focused action plans.
• Experience in construction materials industry is an advantage.

Wilsonart is one of the world’s leading manufacturers and distributors of High Pressure Laminates (HPL) and other engineered surfaces used in furniture, office and retail space, countertops, worktops and other applications.  In 2019, Wilsonart Thailand became the part of AICA Kogyo Co., Ltd. , we have achieved success through a combination of outstanding service, high-quality products  and a focus on continuously redefining the laminate surface through improved performance and aesthetics