Central Retail Corporation Public Company Limited

Local Franchise Commercial

Central Retail Corporation Public Company Limited
ลงประกาศเมื่อ 22 Feb 2021

Local Franchise Commercial

Central Retail Corporation Public Company Limited


  • Franchisee
  • Franchisee Business
  • Business development


Drive Franchisee “sales” and monitoring of franchisee (60%)
  • Frequently visit to build and maintain sales of franchisee store with at least 0.9 Mbt / month /store (Visit every week), build corporate customers and generated to franchisee store.
  • Support franchise to find new customers in first 3 months for franchisee, which are key account, corporate, medium, and large size customers including participating in the bidding for large groups of customers.

Local marketing initiative and other support (30%)

  • Co planning with franchisee for local marketing campaign or any activities to support franchisee.
  • Coordinate between internal and/or external marketing and merchandise team to work and create activities to ensure continuous sale improvement for franchisee. ​​​​​​​

Franchisee Business review and planning (10%)

  • Continually monitoring and improving the overall performance of the franchise store activities and prepare weekly/monthly report to management team.
  • Partner with franchisee to diagnose barriers which affect performance and assist with developing business   plans to maximize improvement (operations, marketing, training, human resources, etc.)
  • Prepare monthly presentation to discuss with franchisee and internal management team 

Education: Bachelor’s degree or higher in business administration, Marketing, or related tasks
Experience: (Benefit to jobs: Sales Experience and Dealer Management) 
•    Require 2-3 years’ experience in retail Industry 
•    Manage dealers or franchise store are in advantage. 
•    Able to travel to the designated regional areas

For More details, please contact to K.Adisak (Mobile phone : 065-719-4967)

E-mail : [email protected]


1 ปี


Central Group began in 1947 as a small family shop run by Tiang Chirathivat in the city of Bangkok. His son, Samrit Chirathivat, in 1956 expanded the general merchandise business with the establishment of the first Central Department Store in Bangkok’s Wang Burapha district.

Under the stewardship of the Chirathivat family, Central Group has grown to become one of Thailand’s most recognizable brands and among the most successful retail conglomerates in Southeast Asia. The Chirathivat vision for the retail business has been passed on from generation to generation. Our expansion into the omni-channel arena has helped to drive our growth and strengthen our leadership position across multiple retail categories.

Now, Central Retail is the leading multi-format and multi-category retailing platform in Thailand. It is also growing internationally, securing leadership status in Italy and becoming one of the leaders in Vietnam.

Central Retail's business is organized into 3 operating segments as follow:

1. (1) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store and Robinson Lifestyle Center, Supersports, Central Marketing Group, and Rinascente.
2. (2) Hardline, which focuses on electronics and home improvement under portfolio of retail banners, for example, Thai Watsadu, Baan and Beyond, Power Buy, and Nguyen Kim.
3. (3) Food, which focuses on groceries and items typically found in convenience stores under portfolio of retail banners, for example, Tops, Central Food Hall, FamilyMart, Big C Vietnam, and Lanchi Mart.

Each segment hosts a portfolio of retail banners under which Central Retail sells a wide range of merchandise, and each of its retail banners is distinguished based on a variety of characteristics. Certain of its key retail banners have been in operation for decades, such as Central Department Store, but Central Retail routinely introduces new banners and retire old banners as the retail landscape continues to evolve.