EVERY DAY, EVERYWHERE
Diageo is a global leader in beverage alcohol with over 200 brands, old and new, large and small, global and local - the depth and breadth of our product portfolio across beer, wine and spirits is second to none, with brands sold in 180 countries, at almost every price point in every category.
What is the culture like:
We are an organization that creates products that are part of celebrations, and our culture reflects this. Our culture is rooted in a deep sense of our
purpose and values, our personal connections to our brands, our relationships and our passion to win in the marketplace. Our values are not just words on a page. They underpin our business and guide how we work: we are passionate about our customers and consumers
and want to be the best. We give each other the freedom to succeed and value each and every person’s contribution. Pride is a source of energy for our company. We work hard so we can be proud of what we do, and how we do it.
Innovation Brand Manager
In a nutshell – the role and the products
Driving the innovation portfolio, you will be responsible for launching, nurturing and growing the exciting new products that we launch to market. Our Gin portfolio - Gordon’s and Tanqueray, the biggest gains in the world - will be some of the key brands that you will manage in an exciting category with fast growth. You will be responsible for building the launch-to-market plans of new product opportunities, from strategic thinking to executing the plan as well as responsible for driving the performance of existing NPDs.
Top 3 accountability
- Marketing Strategic Business Planning 20%
- Brand Management & Marketing 50%
- Operation / Project Management 30%
Success factors for this role:
- Strong experience in Brand Management – acting quick to market developments based on insightful data to gain competitive edge
- Executional ninja – passionate about the attention to detail to create great execution of the plans
- Drive, ambition, organization – positive attitude that strives to improve day by day and carry people along the way
What you will be accountable for:
Lead and drive the latest in DMHT’s exciting innovation agenda in order to grow the business as well as sustain the current innovations
New product to market:
o Lead execution of existing strategy and challenge and mould new strategy for next fiscal year incl thinking and development of assets
o Hold the brand positioning of these products and ensure that everything that is implemented fits with the brand values
o Work closely with trade marketing team to implement growth drivers, track our execution standards, analyse and optimize
o Develop commercial growth drivers to stimulate purchase in trade to accompany consumer programmes
o Gather consumer insights about Gins and apply to existing or new growth drivers to unlock performance
o Track weekly performance of the brand with support from analysis team and mining data to unlock learnings
o Work closely with Sales, Trade marketing, Supply and Decision Support and influencing them with the brand strategy
o Present regularly to senior leadership team to drive momentum behind brand
o Lead group of multi-function creative agencies to deliver world class creative as well as creative execution
o Work with APAC innovation team and Global Brand Team to deliver next gen growth drivers for future implementation
o Work with local planner to mining data to get to the real brand issues
o Use learning to set amended/new strategy with exciting new growth drivers
Work with supply partners to ensure effective value chain and margins to play in mainstream segment.
What you need to bring to this role:
Diageo Moet Hennessy (Thailand) Limited is part of Diageo Group, the world’s leading premium drinks business with an outstanding collection of alcohol beverage brands in the spirits, wine and beer categories. These brands include: Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in over 180 markets around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
Since our establishment in 1983, Diageo Moet Hennessy (Thailand) Limited has come a long way. With our operational focus on delivering the highest level of customer satisfaction, we have become the prominent market leader in premium, deluxe and super deluxe drinks. Our extraordinary people, with their courage and determination, have made our journey a successful one.
So if you’re looking for inspiration, you’ve come to the right place. We now offer opportunities for you to be part of this amazing journey. Start your professional journey with us, because at Diageo Moet Hennessy (Thailand) Limited, we never stop walking.