Wellington College Bangkok is fully committed to safeguarding and promoting the welfare
of children and young people.
This Job Description should be read and understood in conjunction with the staff member’s contract and any applicable school procedures and policies.
1.1. This role reports directly to the Bursar.
1.2. The role involves management of a small team of dedicated marketing staff.
1.3. The post-holder is responsible for establishing and implementing Marketing strategies that support the school’s Admissions targets. This requires the development of a deep understanding of the specific challenges and opportunities present in Bangkok’s premium international school market.
2. Key Responsibilities: Marketing
2.1 Develop an understanding of the history, culture, traditions and ambitions of the school, including educational philosophy and all Marketing and Communications activities.
2.2 Analyse and report on market developments, including competitor activities, demographics and customer personas.
2.3 Liaise with marketing colleagues at other Wellington College schools to ensure all collateral and messages align with the brand standards, proposition, and guidelines.
2.4 Provide the vision and strategic direction for the Marketing of the school.
2.5 Work with school leadership in the development of annual, short- and long-range marketing strategies that are consistent with the school’s development plan.
2.6 Collaborate with the Master, Bursar and Board to design strategies and implement plans to develop increased visibility and clear branding of the school.
2.7 Support the dissemination of press releases, news articles, and letters to the editor, social media campaigns, public messages, and other awareness messages.
2.8 Collaborate with the Admissions Department, design strategies and implement solid plans to drive student applications, develop and maintain prospective family interest.
2.9 Support the Admissions Department in the management of Open Days.
2.10 Attend Marketing, networking and other events as necessary.
2.11 Develop a marketing plan and oversee development of brochures, fact sheets, The Wellingtonian Yearbook, etc.
2.12 Manage the Marketing Budget with effective planning to optimise resources.
3. Key Responsibilities: Communications
3.1 Develop and maintain the content for the School’s communications: website, prospectuses, adverts etc and keep content current and refreshed.
3.2 Manage the School’s website to ensure it is fit for purpose and an ideal shop window as well as assisting information flow to parents and other stakeholders.
3.3 Develop communication channels including use of social media such as Instagram, Facebook etc to promote recruitment and retention
3.4 As needed, generate, coordinate and facilitate effective communications with prospective and existing parents including school newsletters.
3.5 Manage reputational risk through effective proactive, and where necessary, reactive communications.
4.2 Any other duties as reasonably requested by the Bursar or the Master.
5. Skills and Qualifications
Following in the tradition of the renowned Wellington College UK, Wellington College International School Bangkok (WCIB) is proud to be the first Wellington College International School to open in the ASEAN region, bringing an international school of high reputation to Thailand to prepare pupils to learn and live according to Wellington’s Identity and Values.
In August 2018, WCIB will open Pre-Nursery to Year 6 for day school students, and in August 2019, will open Year 7 - Year 13. Pupils will follow the English National Curriculum, and take GCSEs followed by A level or the International Baccalaureate (IB) Diploma. Thai pupils will have courses to promote proficiency in reading, writing and speaking in Thai language.
Wellington College International School Bangkok is a selective school, open to children of all nationalities. The focus is to prepare students to succeed in the world of tomorrow. WCIB is a day school, with plans to provide boarding facilities in the next few years.
Situated in the Krungthep Kreetha area of eastern Bangkok, on 50 rai of lush, green land with a pond and recreational lake, and state-of-the-art facilities, WCIB pupils will take advantage of the school’s serene environment and proximity to the neighbouring golf course, to live, learn and grow.