Ascend Group Co., Ltd.

Head of Branding & PR - Ascend Commerce Group

Ascend Group Co., Ltd.
ลงประกาศเมื่อ 21 Jan 2021

Head of Branding & PR - Ascend Commerce Group

Ascend Group Co., Ltd.


  • Brand Marketing
  • Public Relation
  • Digital Marketing


Position: Head of Branding & PR - Ascend Commerce Group

About this position

The Head of Branding & PR is a key person in the Marketing team who must plan, recommend, and implement the Branding & PR strategy for Ascend Commerce Group.

With his/her knowledge of the latest trends and best practices in Branding & PR, he/she must use customer and trend research to create strategies that will change how people perceive the brand & take the lead to coordinate the execution of this strategy that effectively achieves branding & business objectives.

As an internal thought leader, he/she must inspire and coach all stakeholders (CEO and management team) and lead them to world class standards, with a deep knowledge of how to build a solid brand.

He/she will play a critical role as our “brand guardian”, in order to maintain brand integrity across all marketing and communication initiatives as well as guiding others in the organization, to make Ascend Commerce Group number 1 in SEA.

What you’ll be doing…


  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Planning and execution of all communications and media actions on all channels, including online, offline and social media to ensure that products and services meet customers’ expectations and to build the credibility of our brand
  • Make sure that branding is consistent across advertising and campaigns
  • Assisting with product development, product naming and new product launches
  • Drive market research in order to keep up to date with customer trends, as well as trying to predict future trends
  • Drive competitor and customer insights analysis
  • Communicate our brand personality internally and align company around foundational ideas


  • Driving the PR agency to develop concepts and contents both in Thai and English (press release, photo release etc) to ensure that Ascend Commerce Group is perceived as a strong regional company
  • Create and develop appropriate press activities in accordance with the annual communications plan
  • Assess all media inquiries including magazine, newspaper, TV and respond in a timely manner and tactical needs
  • Maintain an updated PR calendar of events, prepare PR budget
  • Plan and execute press briefings/ conferences and supervise any writing, editing and translations of any press materials
  • Handle crisis media communications with support and guidance from CEO and CMO
  • Keep abreast of competitor communications strategies and track their activities in the market.

 Key skills

It is not just enough to have good ideas. The Head of Branding needs to be able to execute them. Since he/she will work with a variety of organizational functions to achieve the goals, he/she must be able to stay focused and be ready to take on multiple responsibilities. So, we need someone who is:

  • Minimum of 5 years in Branding & PR with successful experience as a team leader
  • Logical, with strong analytical skills and keen attention to details
  • A “do-er” who gets things done in a timely manner
  • An understanding of trends and an ability to respond to customers’ wishes
  • Creativity and an ability to produce innovative and original ideas
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns
  • Creativity, trend savviness and out of the box thinking
  • Team player and a coach with high affinity to lead and develop teams
  • Fast learner who can proactively assess cost-benefit relationships
  • Highly committed with strong sense of ownership and responsibility
  • Excellent verbal and written communication skills in English and Thai


ผู้จัดการ / อาวุโส
5 ปี
งานเต็มเวลา, งานประจำ


About Ascend Group

Ascend Group is more than just a family of tech companies: it’s being part of the change to create opportunities for millions of lives and businesses through world-class digital platforms and services in Southeast Asia. At the heart of all Ascenders is the passion to unleash the power of technology to uplift the standards of living and businesses. To us, technology is the means we solve the problems people and businesses face each day, and enable us to disrupt the way we live, enjoy and thrive today and into the future.

Ascend Group comprises of several affiliated businesses with reputable brands on the market:

Ascend Money:Fintech & E-Payment

  • TrueMoney
  • Ascend Nano 

Ascend Commerce:E-Commerce / E-Procurement /Fulfillment

  • WeLoveShopping
  • WeMall
  • WeFresh
  • Pantavanij
  • Ascend Travel
  • Egg Digital 
  • Aden

Digital Enablers:Data Center & Cloud Service Provider

  • TrueIDC

If you want to be part of the change to transform our region towards brighter tomorrows, we welcome you to apply and join our team today! Apply now for the opportunity to be proud in having a truly meaningful and rewarding career that awaits you. 


  • Five-day work week
  • Flexible working hours
  • Life insurance
  • Medical insurance
  • Performance bonus
  • Provident Fund    


สวัสดิการและสิ่งจูงใจอื่น ๆ
สิทธิการเบิกค่าทันตกรรม, ทำงานสัปดาห์ละ 5 วัน, มีเวลาการทำงานที่ยืดหยุ่น, ประกันชีวิต, ประกันสุขภาพ, เงินโบนัสตามผลงาน