Summary of Position:

The event marketing manager will spearhead your organization’s event strategy in order to achieve company goal. This  includes participation in major auto shows, attendance at local events, or planning and hosting new model launch events. You will work closely with marketing leadership to determine key events and promotions, handle attendance from start-to-finish (registration, attendance, etc.), and prove return on investment (ROI).
This also includes managing internal crossfunctional teams, external agencies, partnership with insights & commercialization.

 Duties and Responsibilities

1. Develop and implement event marketing ideas and strategy, as well as updating event websites, reviewing marketing collateral, and responding to event registrants via email and event Facebook groups

2. Work with Sr. Manager of marketing and director of sales to organize and staff customer and sponsered events                                                                                              

3. Work with Snr. of marketing and marketing manager to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.                           

4. Budgeting & cost control included negotiate and execute contracts for large- and small-scale events

5. Travel frequently – up to 50 percent of your time will be spent traveling to various events                  

6. Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team                                                                                       

7. Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems                                                    

8. Lead a team on event planning, execution, and project management.                                                 

9. Research opportunities to expand our current event portfolio                                                              

10. Interact with key decisions makers and account-holders                           

11. Ensure marketing deliverables are accurate and completed on time                                                  

12. Responsible for ordering and tracking event inventory include collateral, giveaways, etc.                                                                                         

Great Wall Motor Company Limited (hereinafter referred to as "GWM") is a world-renowned SUV and pickup manufacturer. It was listed on the Hong Kong Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. By the end of 2018, its assets had reached 111.8 billion yuan.GWM owns four brands, which are HAVAL, WEY, ORA and GWM Pickup.
The products cover three categories: SUV, passenger car and pickup. With over 70 holding subsidiaries, GWM has more than 59,000 employees. On July 10, 2018, GWM and BMW Holding B.V. formally signed a joint venture agreement to establish Spotlight Automotive Ltd.On Feb,17 2020 GWM and GM sign agreement for purchase of GM thailand Rayong Manufacturing Facility.