Scope of work

Search Engine Optimization (White Hat Strategy)

• On page and Off page Optimization
• Keyword research and analysis
• Analysis of site architecture and linking structure
• Analysis of HTML and page design structure
• Quality Link building

Search Engine Marketing

• Google AdWords (Search, Display, YouTube & Mobile)
• Lead Generation and Brand Awareness
• Landing page Optimization

YouTube Marketing

• TrueView video discovery ads and in-stream ads

Social Media Marketing

• Facebook, Instagram, Twitter, LinkedIn, [email protected] Advertising (lead generation, website conversion)

Job functions

• Manage the performance marketing budget to grow customer acquisition, retention and growth
• Provide insightful reports to the marketing manager and top management to better understand customer target behaviors
• Be able to recommend media environments and provide digital strategies
• Collaborate with the management team to build scalable online marketing processes
• Utilize Google Analytics to develop insights and action items intended to increase our clients’ revenues.
• Staying informed with Paid Search industry best practices, new trends and technologies and platform updates such as AdWords
• Monitoring purchased media to ensure that the advertisements appear as planned across high quality publisher sites.
• Compiling daily, weekly, monthly, and lifetime reports
• Preparing advertising schedules and timelines for client on boarding, campaign launch, and ongoing account optimization and maintenance.
• Developing advertisement copy with the marketing team for paid media campaigns with the ultimate objective of generating action, interest and engagement from the targeted audience.
• Continuously monitor, identify and improve all three components of the AdWords quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
• Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized
• Work with team to prepare design assets for Google Display Network campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on raw images.
• Assure conversion tracking and use AdWords to track all pertinent events within the sales funnel
• Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more.
• Create and implement campaign A/B test experiments to identify optimal campaign settings
• Implementation and continuous maintenance of the Alpha Beta campaign structure to ensure ad spend is focused on top performing keywords while the Beta campaigns continue to play an R&D role by uncovering new top performing keywords

Skills and Experience:

• Bachelor’s Degree in Marketing, Business Administration, Digital marketing or related field
• 3-5 years of experiences in e-commerce, online marketing, media planning, buying and/or analysis of digital planning and Google analytics
• Data driven, analytic with quantitative skills
• A comprehensive understanding of the Google AdWords ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives
• Analyzed and reported on digital media accounts and campaign trends.
• Proven track record of retaining paid media accounts in previous experience
• Success in growing and scaling Paid Search campaign budgets in previous experience
• Demonstrated problem-solving capabilities, use information, data, and resources to proactively identify and solve problem
• Effective time management in a professional setting.
• Can effectively collaborate in a team environment
• Google Analytics Certified, Google Search Console, ability to use Wordpress, Web 2.0 platform is a plus
• Fluent in both Thai and English

Body Glove (Thailand) Co., Ltd. We are the only one exclusive master licensee and sole distributor of Body Glove International, LLC.USA. under the brand “Body Glove” Due to repid growth and business expansion, we are looking for innovative, energetic, highly motivated people to join us in the following positions