United Overseas Bank

Digital Marketing Manager

United Overseas Bank
ลงประกาศเมื่อ 22 Feb 2021

Digital Marketing Manager

United Overseas Bank


  • Application Performance and analysis tracking.
  • Online Marketing and marketing communication.
  • Good in communication in both Thai and English.


Job Responsibilities

Acquisition Marketing

  • Drive online acquisition marketing
  • Analyze and measure the online acquisition, marketing funnel and conversion in order to develop actionable plans and recommendations to optimize performance across online media platforms and budget to meet the aggressive business KPI in weekly/monthly basis.
  • Develop and manage the creative materials production and execution to support acquisition performance with A/B testing.
  • Good skills on using web & app tracking tools such as Appsflyer, Adobe, GA360, etc

Online Marketing Campaign

  • Lead online marketing campaign strategy and execution across marketing communication channels.
  • Develop and manage the content/creative materials production and execution to support campaign performance with the creative agency and partners.
  • Good at digital marketing performance and analysis tracking across marketing channels to reflect the campaign objectives and KPI.
  • Well manage track record of handling multi-online channel campaign marketing, budget management, and result measurement
  • Good at project management and able to handle multiple str­­eams of work with attention to detail at the same time.
  • Work well with cross-functional teams both regional/Thailand such as Product, Operation, data analytics, IT, Channel, and partnership teams as well as Creative/Media Agencies 

Job Requirements
  • A minimum of 4-7 years experience in digital marketing, performance marketing.
  • Experience in finance & banking industry is a plus.
  • Tech-savvy and interest in digital trend, digital and mobile app marketing is a plus.
  • Marketing on application background is a must.
  • Bachelor or Master degree or higher in digital marketing, marketing communications, advertising, engineer, or related field.
  • Good in communication in both Thai and English.

Be a part of UOB Family

Apply now and make a difference.


5 ปี


United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

In 1935, amid the economic uncertainties following the Great Depression, UOB opened its doors to offer banking services for the merchant community in Singapore.

Since then, UOB has grown organically and through a series of strategic acquisitions. Today, UOB is rated among the world’s top banks: ‘Aa1’ by Moody’s and ‘AA-’ by Standard & Poor’s and Fitch Ratings.