Digital Content Executive

GENERAL SUMMARY

Digital Content Executive is responsible for planning and creating marketing content for institution’s channels to create awareness and drive traffic, engagement and ultimately to convert into enrollments.

ACCOUNTABILITY & RESPONSIBILITIES

• Work with segment marketing managers to create contents for multiple platforms (websites, blogs, articles, social media) to maximize brand/program/activity awareness, engagement, and quality leads generation to meet enrollment targets.
• Create VDO contents. The responsibilities are including creative, scripts, and editing.
• Coordinate photo-shooting, video-shooting, interviews according to the planned contents.
• Manage content initiatives, requests, projects and campaigns in line with objectives, strategies and timelines.
• Keep up with emerging marketing trends and initiate new channels or platforms that improve brand or business performance.
• Able to manage projects and timelines, can work with tight deadlines and deliver final work in a timely fashion.

COMPETENCIES/BUSINESS SKILLS 

• Good interpersonal skills
• Strategic thinking and creativity
• A motivated self-starter who can work on own initiative as well as contributing positively and proactively within the team (functional and cross-functional collaboration)
• Solid analytical and problem-solving skills
• Highly focused, energetic and passionate about social media, online marketing, and content creation.

REQUIREMENTS: SKILLS, EXPERIENCE & QUALIFICATIONS 

• Bachelor’s Degree in Marketing, Communication Arts, Digital Arts, or Creative Media Design
• Good command of both Thai and English.
• Ability to use Adobe Creative Cloud Suite and video editing programs like iMovie, Final Cut, Premiere Pro, including design programs like Photoshop and Illustrator.
• Some work experience in content creative and production.
• Trendy, creative, self-disciplined and result-oriented.
• Some knowledge in digital marketing, digital PR and SEO is a plus.