Customer Relation and Online channel Manager
ไฮไลท์เด่นของงาน
- CRM experience
- strong understanding of consumer 'journey'
- integrated customer relationship management
รายละเอียดงาน
PURPOSE
To plan and implement integrated customer relationship management initiatives to deliver brand and business objectives. Brand communication development is based on integrated consumer, shopper & eye care professional insights and business opportunities.
KEY ACCOUNTABILITIES
- Deliver best-in-class analytics capability to internal and external stakeholders via regular reporting. Be a thought leader in the area of CRM and analytics.
- Develop CRM sell-in materials for sales team to bring eye care professionals (ECPs) onto the program and ECP brief for all initiatives on the platform to ensure in-store execution excellence.
- Evaluate and recommend changes to improve the effectiveness of new customer recruitment, retention and upselling programs
- Develop an industry leading practice whith focuses on data driven insights, accurate measurement of strategies and ROI.
- Review and evaluate market research data to strengthen insight-based
- CRM program development.
- Work closely with cross-functional task team and lead peers to optimize CRM campaigns and ensure timely deliverables.
- Work closely with marketing team to develop consumer communication on CRM platform which fulfill and amplify brand marketing objectives.
- Own CRM A&P with expertise in budgeting, forecasting and pay-out analysis.
- Provide consultancy on E-commence strategy development.
- Implement process improvements.
- Manage 3rd party agency relationship.
REQUIREMENTS
- At least 5 years of CRM experience including target selection, offer design and implementation, analytics and reporting. Preferrably from an E-commerce company.
- Insights driven with strong understanding of consumer 'journey' and market 'channel‘.
- Possess a thorough understanding of approaches to customer recruitment, retention, and loyalty programs building and tracking.
- Comprehensive understanding of evolving digital environments
- Good Big Picture Orientation with attention to details
- Analytical & strategic, team player, self-confident, English fluency
- Innovative, Business Excellence and results oriented.
- Strong communication and interpersonal skills.
- Work independently as a good initiator with strong project and time management skills
รายละเอียดเพิ่มเติม
ข้อมูลบริษัท
Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.
Johnson & Johnson has more than 250 companies located in 57 countries around the world. Our Family of Companies is organized into several business segments comprised of franchises and therapeutic categories; Consumer , Medical Devices & Diagnostics , and Pharmaceuticals.
If you are looking for more than a job, and are inspired by the opportunity to create the future to bring quality of life to the world, we invite you to build your career with us.