Brand & Product Copywriter

The Brand and Product Copywriter is an important part of Health Land.  You will work with management to create brand creative contents and product copies and act as the bridge between Marketing and Product Development. You will also be responsible for developing and executing ideas that achieve brand and business objectives through owned and paid media, including but not limited to all products, emails/newsletters, healthlandspa.com, and social media platforms.

Key Responsibilities :

• Write clear, focused, original and compelling brand story and contents in support of brand and product marketing
• Develop compelling strategies that translate brand campaigns and e-commerce needs into product-forward message that drives sales
• Leverage cultural moments and socially relevant stories to create concepts that drive product sales beyond what is briefed by brand marketing and e-commerce
• Write product copies that are relevant and resonate with target customers, while delivering brand message.
• Partner with R&D and Product team to ensure copy’s compliance
• Help maintain product copywriting style guide and drive consistency in voice, tone and communication style

Requirements and Qualifications :

• Bachelor’s Degree in Journalism, English, Communications or Marketing
• 4+ years of experience. Relevant work experience from journalism, editorial/publishing, copy-writing, public relations, or literary/media studies
• Excellent writing, spelling and grammar skills
• Experience in writing content for the spa/beauty industry is a plus
• A master of creative messaging strategies and of different voices for different audiences
• Ability to multi-task, self-organize and work under deadlines
• A self-starter, comfortable in a fast-paced environment, collaborative and flexible

Work Location

288/1 Praditmanutham Rd.,
Wangthonglang, Bangkok Thailand