Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”)
Central Retail's business is organized into three operating segments namely fashion, hardline, and food. Each segment hosts a portfolio of retail banners under which Central Retail sells a wide range of merchandise, and each of its retail banners is distinguished based on a variety of characteristics, including store network, store format, merchandise offerings, branding strategy and market positioning.
Our fashion segment focuses on fashion merchandise and consumer products, ranging from international luxury brands to everyday labels. The retail banners within this segment provide a wide selection of apparel, accessories, beauty, shoes, homeware and other merchandise designed for the broad tastes and preferences of our customers.
Focused on catering to changing tastes and trends in food and consumer goods, our food segment encompasses a range of retail banners that offer a wide selection of high quality grocery, organic and health foods, beverages and popular consumer staples, sourced both domestically and abroad.
Consumer electronics, home decoration, construction materials and DIY products are all to be found under our hardline segment. Each of the retail banners within this segment targets a specific group of customers with definable shopping needs, including home improvement, furnishings and fixtures, and electronics.
We operate web stores for Central Department Store, Robinson Department Store, Supersports, Looksi, TheOutlet24, Tops, Power Buy, Nguyen Kim, and Baan & Beyond