Ad Optimization Executive (Contract 6 months)

Role & Responsibiliies 

• Acquire customers to make purchase on ecommerce website and marketplace via social media advertisement and engagement 

• Plan and create advertisement campaigns e-commerce products and promotions 

• Brief and manage graphics team for the artwork of the ecommerce advertisement and campaign 

• Manage media budget to maximize sale through ecommerce ad performances 

• Analyze and report traffic of ecommerce website and advertisement related to ecommerce campaigns using Goggle AD 

• Setup advertisement on social media platform including but not limited to Facebook, Google AD, IG, Twitter, Youtube, LINE, and Tiktok 

• Monitor, execute, and recommend campaign optimization option to ensure successful campaign delivery. 

• Track revenue and SKU performances on ecommerce in order to create new ad campaign to achieve revenue target 

• Manage and maintain ecommerce pages to be in-line with advertising campaigns and promotions. 

• Plan, create, and manage social media posts and initiative on social media channels Facebook, Google AD, IG, Twitter, Youtube, LINE, and Tiktok 

Qualifications: 

• At least 2 years working experienced in Digital Marketing or Ad Optimization 

• Expert user in Facebook Ads or Power Editor and Google Analytics is a must 

• Experience in Google Ad and its relative tools would be a plus 

• Experience in creating campaign using conversion tracking tools on Google Analytics and UTM is a must 

• Experience in configuring Google Analytics for ecommerce website is a must 

• Analyze SKU on E-commerce and able to propose promotion plan 

• ROI driven and have mind set for return on media budget 

• Can communicate advertisement idea to graphic team and able to help produce the ad with internal production team 

• Analytical skills and understanding of digital ecosystem 

• Facebook Blueprint & Google AdWords certification will be considered a plus 

In 2004, At Vantage Co., Ltd. was founded as a market research company, started from in-person paper-based questionnaires and focus-group research to gain consumer insights. 

Marketing research continuously evolves with the assistance of technology. At Vantage founded our own software development team in 2008. Our first customer platform was implemented for a top motorcycle manufacturer in Thailand.

We transformed our data collection process to the digital platform in 2009 and founded Bizcuit, our own tech unit in 2012 to develop “on-shelf” survey and report packages. Later, Bizcuit Data and Research Solution Co.,Ltd. was founded in 2015 as an affiliated company.

Fast forwarding a few years, Bizcuit started the development of Text Power -its own Thai text analytics with Natural Language Processing (NLP), an AI technology to process and analyze human language.