Our client is looking for VP-Marketing to help the company driving marketing strategy to increase sales volume and enhance brand awareness

Client Details

Our client is one of the well-known food retail firm in Thailand

Description

• Control marketing budgets and effectively allocate resources amongst projects
• Project sales forecast with Operations and Accounting teams and ensure target is met
• Supervise the conduct of market and competitor research and analysis to keep abreast of trends and integrate findings into long-term brand strategy. Explore new ways to engage and identify new networks to reach our target audience
• Formulate a communication and PR strategy along with selecting partner agencies to increase brand awareness
• Identify the direction for the company's brand image development, defining PR activities, sponsorship marketing, collaborating with CSR and executing integrated campaigns through various channels and media including online. Offline, above the line, below the line and digital channels
• Design and implement CRM strategy and work collaboratively with a variety of people cross-function to build mutual understanding and form action plan

Profile

• Bachelor or master's degree in marketing or Management-related field with strong proven records of marketing knowledge and skill
• At least 8-10 years of experience in marketing function previously influenced senior managers and driven a marketing strategy
• Experience in both above-the-line and below-the-line marketing along with integrated marketing campaigns
• Experience in retail will be a plus

Job Offer

• Attractive Salary
• Generous allowance

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jittraporn Lertsiri on +662 012 5061