Krungsri Bank (Bank of Ayudhya PCL / BAY / ธนาคารกรุงศรีฯ)

VP - Head of Deposit Product Strategy Section

Krungsri Bank (Bank of Ayudhya PCL / BAY / ธนาคารกรุงศรีฯ)
Salary negotiable
Posted on 07 Apr 2021

VP - Head of Deposit Product Strategy Section

Krungsri Bank (Bank of Ayudhya PCL / BAY / ธนาคารกรุงศรีฯ)

Job Highlights

  • Experience Deposit Product Strategy
  • CASA, Deposit Product in Banking
  • Experience 5-10 Years

Job Description

Job Description / Responsibilities: 

  • Establish deposit plan, annual plan and mid-term plan, to ensure deposit funding target and deposit cost of fund.
  • Ensure sufficiency of total bank’s deposit balance to support lending, liquidity and regulatory ratios
  • Manage deposit portfolio: cost of deposit, product mix, segment mix
  • Manage pricing and portfolio of Deposit Related Fees
  • Analyze industry and our competitiveness to identify and enhance the Bank’s business opportunities.
  • Initiate and Collaborate with Channels (Branch, KMA, KOL, KBOL, Subsidiaries) and functions (Segment, CRM, Marketing) to promote, acquire and retain deposit
  • Ensure regulatory compliance: ie. BOT, AML, PDPA, etc.
  • Support improvement of customer experience, channel compliance, operational risk management
  • Participate in Bankwide / Segment / Channel / M&A projects


  • Master's degrees or bachelor degree, Major in any related fields
  • Experience 5-7 years of work background in banking, Deposit, CASA, and Investment Products Strategy or related fields
  • Work in a matrix organization with multiple stakeholders.
  • Good communication & negotiation skills
  • Analytical Thinking
  • Good presentation skill
  • Handle multi-tasking
  • Good written & spoken English
  • Proficient in Excel, PowerPoint, and Word application.

Bank of Ayudhya Public Company Limited

1222 Rama III Rd., Bangpongpang, Yannawa, Bangkok 10120

Talent Acquisition Center 0-2296-6206

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Additional Information

Career Level
Years of Experience
5 years
Job Type

Company Overview

Krungsri is a strategic member of MUFG Bank, Ltd. (MUFG Bank), a wholly-owned subsidiary of Mitsubishi UFJ Financial Group (MUFG) – Japan’s largest financial group and one of the world’s financial groups with the most varied financial services and products. As of the end of 2018, the Bank’s registered capital totaled 75,741 million baht, while our paid-up capital reached 73,558 million baht. Krungsri is Thailand’s fifth largest commercial bank in terms of assets, loans, and deposits.

We are passionate about meeting and acquiring talents. No matter who you are, gender, race, age, religion; We embrace all differences and diversity. Door of opportunities at Krungsri family are open for everyone who are looking to challenge themselves regardless of individual differences by using their best endeavors to achieve excellence and mutual success with us. That is our Krungsri DNA.

At Krungsri, employees are also considered as key stakeholders and valuable resources of the Bank. They play vital roles in driving the organization towards business targets and the organization is unlikely to achieve stability if its employees lack development. The Bank’s employees are also essential indicators of its directions and successes in the future.

Additional Company Information