I've been in the digital marketing space for quite a while, doing everything from web design to content marketing to advertising. About 2 years ago, I started Volume Up Agency. I decided to focus solely on lead generation for home services businesses, because it was the easiest to show value that way with the huge ROI I could bring clients. As I began working with more companies, landscaping, hvac, painting, etc I noticed the roofing space was the most underserved. They only had a few options for generating leads, either use a lead broker like HomeAdvisor, AngieList, etc, or hire a marketing agency that didn't really understand the space.
With HomeAdvisor and AngiesList, roofers were able to get a good volume of leads, but a lot of them that I talked to were disappointed in the quality of the leads.
The leads were shared leads that may not have ever been interested in getting their roof replaced and took hundreds of calls to book and in home estimate with, just for the roofer to show up and the homeowner be off at the market.
With marketing agencies, a lot don't know or understand the roofing space (let alone media buying, facebook and youtube ads), so most marketing agencies could generate 1 lead on a thousand dollar budget with a random person from out of town.
So i made it my mission to enter the roofing space (the one that seemed to need my help the most) and provide a solution that was different, one that actually delivered not only leads, but actual booked appointments with homeowners looking to get a high-value new roof or re-roof job done in the next 30 days. I started specifically off in roofing in June of 2020 (right in the middle of a pandemic) and have been crushing it with my clients ever since.
When we work with roofers, it is our mission to bring them, exclusive, qualified, pre-set quote appointments with homeowners looking to get a high value re-roof job done, so that the roofing company owner can focus on growing their business, instead of wasting all of their time, chasing down leads that just aren't interested.About the Team
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