True Digital Group Co., Ltd.

Trade Marketing - Senior Marketing Executive

True Digital Group Co., Ltd.
Posted on 6-May-21

Trade Marketing - Senior Marketing Executive

True Digital Group Co., Ltd.

Job Highlights

  • In-store POP development and deployment process
  • Drive Merchant usage program
  • Analyze merchants data to find insightful behavior

Job Description

Trade Marketing - Senior Marketing Executive

POP Material Development and Deployment

  • Measure, monitor and optimize in-store POP development and deployment process.
  • Work as a team to develop POP to ensure effective delivery on time and on budget.
  • Work cross-functionally to create materials supporting merchant usage program.
  • Work as a team to ensure visual merchandising is compliant in company policy and maintained to a high standard

Work as a team to develop merchant usage program

  • Accountable and Responsible for sourcing, updating and communicating latest developments, trends, initiatives and competitive actions within the O2O channel, assessing implications/opportunities for O2O Trade Marketing team.  Keep an eyes on activities in Thailand’s e-wallet, delivery and e-commerce
  • Assist in driving Merchant usage program by identifying the key opportunities (incorporating merchant behaviors, channel specific promotional learnings, competitor analysis and best practice inputs)
  • Understand and analyze merchants' data to find insightful behaviors and learnings and use them to assist team to develop & improve Merchant usage campaigns
  • Work as a team to translate business directions into trade marketing plan that will lock in Merchant, long-term good relationship with the brand, and encourage merchants to use True products and services
  • Accountable and Responsible for ensuring pre and post evaluation of key merchant usage programs that is conducted and share learning with all the stakeholders
  • Work as a team to be accountable and responsible for sourcing, updating and communicating latest developments, trends, initiatives and competitive actions within the O2O channel, assessing implications/opportunities for O2O Trade Marketing team.
  • Coordinate with various functions namely Trade Activation, Trade Support, Data Analytic, Privilege, True Money, Regional etc. to ensure excellence program deployment

Additional Information

Company Overview

Digital revolution is happening simultaneously all around the world, especially here in Thailand. Consumers are becoming increasingly digital in their lifestyles; they use their phones to pay, grab a taxi, order food, shop online, and the list goes on. Merchants are becoming digital, they are accepting digital payments and digital loyalty cards. Companies are becoming digital, they are leveraging technology and data analytics to improve their business. Because of this digital shift in consumers, merchants and enterprises, it is no surprise that the country itself is actively participating in the digital transformation as well. True Digital Group wants to be the enabler of that digital transformation. We want to enable the digital lifestyle of Thai consumers and be relevant in whatever digital needs they may have in their lives. Correspondingly, we are owned by the CP Group, one of the world’s largest conglomerates that holds tremendous power in influencing the economy in Thailand. CP Group always puts Thailand first; whatever the country needs, CP will provide. Because we are a digital business of CP, it became our mission to transform Thailand, first and foremost. Our scope is without limits. Whatever is going to be relevant in the digital transformation of Thailand – we will do. Whether it’s consumers, merchants, or enterprises. Whether that’s mobile, clouds, IoT, cyber security, analytics or virtual reality – we will explore. Hence, we are looking for people that are equally excited about our mission. We are going through the most crucial and challenging stages in building a company of our dreams. If you want to be part of the start of something big and be the pioneer of the digital world, we are the place to be. Embark your journey here with us and together, we will become the major enabler of this digital transformation in Thailand. 

Additional Company Information

Industry
Information Technology