Colgate-Palmolive (Thailand) Limited

Trade Marketing Manager (FMCG)

Colgate-Palmolive (Thailand) Limited
Salary provided
Posted on 20 Jan 2021

Trade Marketing Manager (FMCG)

Colgate-Palmolive (Thailand) Limited

Job Highlights

  • Strong Data Analysis / eCommerce Data / Nielsen
  • Trade Marketing / 5Ps / Selling story
  • English presentation/ FMCG Exp

Job Description

Job Title : Trade Marketing Manager
Location: Klongtoey, Bangkok, Thailand  (not connected to MRT/BTS)

Job Purpose

  • Own Category growth by channel, also category/brand communication with shoppers.
  • Be responsible for :

o Growth ideas for responsible categories by channel
o Guideline for Assortment & Placement & POP / communication in-store
o Go-to-Market plan


  • Develop & implement activity ideas to drive growth for category/brand in each channel.
  • Implement analysis required for category review , by channel
  • Develop Assortment Strategy – by channel.
  • Develop Placement Strategy – merchandising guideline & planogram, by channel & by customer.
  • Adapt communication materials for all touch points.
  • Develop budget guideline – covering brand activity, joint-business-planning/shopper programs. (Allocate in-store investment & media vehicles across customers )
  • Go-to-Market plan - based on input from marketing, develop ‘category/channel-oriented’ go-to-market process & selling story. Also tracking performance of new product launch during the first 3 months.
  • Be a part of joint-business-planning process
  • Internal – customize category/brand insight from Mktg to be ‘by channel’, with adding on growth activity idea.
  • External - attend the meeting with customer, present Category & Brand growth plan and actively participate in discussion.



  • Master or Bachelor Degree in business or related field.


  • Brand Marketing Management , and/or Trade Marketing / Shopper Development experience in FMCG sector

Generic Competencies

  • Essential: Communication , Influence/Negotiation, Consumer/Customer focused, Teamwork & Collaboration and Strong English proficiency
  • Desirable: Fostering Experimentation, Driving Innovation, Developing & Coaching people

Functional Competencies

  • Essential: Consumer & Shopper Insight, Category Management, Trade Understanding.
  • Desirable: Business & Financial Analysis

Additional Information

Career Level
Years of Experience
2 years
Job Type
Full Time, Permanent

Company Overview

Why work with us?

Colgate-Palmolive is among the world’s most trusted and recognized brands, serving hundreds of millions of consumers across over 220 countries. A truly global company, we have a world of opportunities and experiences to offer.

Every one of our employees plays an important role in ensuring we deliver the quality products consumers rely on to care for themselves and the ones they love. So we recognize that our success is driven by these talented and dedicated Colgate people around the world. And in turn we are dedicated to the success of our people, offering an array of resources to help expand their professional and personal horizons - from stimulating career opportunities and access to world-class training and leadership development programs, to wellness initiatives and opportunities to contribute to the communities where we live and work.

We’re committed to helping our people get where they want to go. Explore the world of opportunities and experiences Colgate-Palmolive has to offer you.

Additional Company Information

Benefits & Others
Five-day work week, Life insurance, Medical insurance, Performance bonus