PRTR Recruitment and Outsourcing

Trade Marketing Director - Beverage Product (GT & MT Channels)

PRTR Recruitment and Outsourcing
Above THB 160,000 /month
Posted on 23 Feb 2021

Trade Marketing Director - Beverage Product (GT & MT Channels)

PRTR Recruitment and Outsourcing

Job Highlights

  • 15+ Years of Marketing from Food & Beverage
  • Ecommerce and Digital Marketing is a Must
  • Fluent in Thai and English

Job Description

Our client is a leading beverage manufacturer. The company has been operating for more than 40 years and is now seeking a suitable candidate for the position of Trade Marketing Director.

Key responsibilities:
  • Delivering the company growth and reaching yearly goals and financial targets for both volume & revenue.
  • Co-leading, along with The Principal Company Marketing team, consumer consumption occasion development, requiring innovative and breakthrough ideas and an in-depth understanding of trade channels and key customers.
  • Driving consumer strategy, leveraging consumer insights, and coordinating holistic shopper strategy.
  • Developing e-commerce business through food aggregators, online retailers, and digital platforms.
  • Identifying key business priorities and working with cross-functional groups to bring the brands' marketing efforts to life in the market place.
  • Leveraging consumer insights to identify new sources of profitable growth.
  • Developing a portfolio of brands/packages/prices to fulfill consumer needs and maximize revenue growth.
  • Working with agencies and internal cross-functional partners to develop brand and channel marketing programs and supporting materials.
  • Tracking brand, customer, and project performance through data analysis by converting KPIs and findings into specific insights and actions that add value to the business.
  • Developing programs and secure required budget in order to execute marketing plans.
 Qualifications:
  • Thai nationality, aged 38-45, M/F.
  • 15+ years of marketing & commercial experience (significant amount FMCG).
  • Experience in e-commerce and digital marketing is a must.
  • Experience in managing teams (4 staff).
  • Fluent in Thai and English (communicating with a multi-nationality Board of Directors).

Additional Information

Career Level
Top
Qualification
(N/A)
Years of Experience
N/A
Job Type
Permanent
Company Website

Company Overview

More than just a recruitment company. At PRTR, we have been a part of our customers’ success for 27 years as their total HR solutions partner. With 450 dedicated professionals and over 11,000 outsourced staff, we are here to be Your Partner In People because PRTR believes in the power of people.

Additional Company Information