LINE Company (Thailand) Limited

Strategic Marketing Planner

LINE Company (Thailand) Limited
Salary provided
Posted on 23 Feb 2021

Strategic Marketing Planner

LINE Company (Thailand) Limited

Job Highlights

  • 6+ yrs in marketing, consult, ad/branding agency
  • Ability to see strategic big pictures and details
  • Data analytical skills & consumers understanding

Job Description

Department: Marketing & Communications

Team: Strategic Planning & Performance Marketing

The position is responsible for LINE’s corporate and/or product & service communications in Thailand and will lead the effort and/or support his/her direct supervisor to develop strategic marketing & communications strategies for all assigned projects. The focus includes brand building, marketing communications & digital marketing strategy development and management, in order to achieve brand & business objectives. 


  • Be a champion for Strategic Marketing Planning on your assigned products & services to drive expected outcomes
  • Develop effective brand building, marketing, digital marketing and communications strategy at both strategic and implementation levels
  • Work closely with teams cross-functionally, including partner agencies, to brief, monitor and execute campaigns to drive the best possible results
  • Measure the effectiveness of campaigns according to pre-determined KPIs and provide relevant recommendations for future improvement
  • Continuously explore new marketing opportunities/approaches to maximize marketing efforts
  • Track and monitor all marketing activities in related industries, as well as competitors, and share out to teams where and when relevant
  • Conduct research, generate insights and provide on-going updates on industry trends, consumer trends, issues, and best practices

Basic Qualifications

  • Master’s degree in Brand Management, Brand Communications, Marketing, Communication Arts, Business Administration, or a related field
  • 6+ years of experience in related working fields, especially in marketing, marketing consulting, advertising agency, or branding agency

Preferred Qualifications

  • Ability to see strategic big pictures while paying attention to details
  • Strong analytical and problem-solving skills
  • Creative thinking skills
  • Positive attitude and comfort with ambiguity
  • Accountability
  • A team player who is also comfortable to work independently, in a fast-paced environment to find solutions with minimal guidance from supervisors and/or teams
  • Ability to multitask across a range of different projects with a great sense of urgency
  • Strong data analytical skills with an understanding of digital consumers
  • Social media, content and/or marketing experiences in technology space
  • Excellent verbal and written communication skills in both Thai and English


LINE Thailand Head Office, Gaysorn Village, Bangkok

Click here to apply directly via LINE Careers.

Additional Information

Career Level
Years of Experience
6 years
Job Type
Full Time, Permanent

Additional Company Information

Benefits & Others
Dental insurance, Five-day work week, Life insurance, Medical insurance, Performance bonus