Primo World Co., Ltd.

Software Business Analyst / Product Manager

Primo World Co., Ltd.
Salary provided
Posted on 13 Jan 2021

Software Business Analyst / Product Manager

Primo World Co., Ltd.

Job Highlights

  • analyze and understand business/users requirements
  • engage with customers and advocate their needs
  • Work in startup environment

Job Description

PRIMO is Thailand leading startup in big data marketing. We are a funded fast growing software startup and we need your help to expand rapidly. We are looking for many candidates to join our dynamic multi-discipline agile team and help us deliver the latest software platform.

PRIMO is hiring a full time Software Business Analyst / Product Manager to perform business development activities in an agile-startup environment including actively engage with customers, advocate existing customer needs, and develop plans for further growth of the company. 

Responsibilities and Duties:

  • engage enterprises, analyze and understand business/users requirements
  • work in a multi-discipline agile product development team to represent customer demands and engage in any business-related and design-related process
  • develop plans and engage new/existing customers both local and international for further growth of the company
  • lead and help design user-experience, user story, user-journey that represent needs of customers and their end-users
  • perform any related business activities and their planning process


  • Bachelor degree in Communication, Business Administration, Sales & Marketing, Computer Science/Information Technology or related fields
  • Must be excellent in business presentation skills, market planning, and contents planning-creation (writing/composition)
  • Basic knowledge in software development process is required
  • Some experiences in tech industry and/or marketing firm is preferable
  • Organized and structured person At least 2 years experience in customer facing roles with excellent and delighted client facing and customer service personality
  • Agile, must have a flexible work life
  • Able to work well under pressure and high responsibilities
  • Eager to learn more about new technologies, gadgets, and in-depth product/brand Knowledge

Additional Information

Career Level
Years of Experience
3 years
Job Type
Full Time, Permanent

Company Overview

PRIMO : Personalized Marketing Communication and Business Partnership Platform

1. data-driven business partnership portal

2. mass-personalization communication platform (omni-channels)

3. royalty system for redemptions and collections of points, coupons, and privileges

PRIMO is a Thailand-based startup founded by 3 MIT Sloan graduates who have diverse background in retail technolgy and consumer banking.

PRIMO focuses on enabling enterprise marketers to perform at their best by utilizing consumer data and membership that they already have.

PRIMO's platform offers technologies and services that facilitate flow of membership privileges focusing on mobile-related touch-points. PRIMO helps membership programs with easy and cost-effective means in acquiring, managing, and delivering personalized privileges to their members. Concurrently, PRIMO enable brands and merchants to optimize below the line marketing campaigns by giving discounts and special offers to targeted members of existing membership programs.

PRIMO is funded by SOSV, one of the world top five leaders in early stage startups investment

Additional Company Information

Benefits & Others
Five-day work week, Medical insurance, Overtime pay, Transportation allowance