PRTR Recruitment and Outsourcing

Senior Product Manager - FMCG

PRTR Recruitment and Outsourcing
Salary provided
Posted on 27 Jan 2021

Senior Product Manager - FMCG

PRTR Recruitment and Outsourcing

Job Highlights

  • Degree in Marketing, Business Ad, Related Fields
  • 7+ Yrs in Product/Brand Mgmt in FMCG Companies
  • Strong Analytical and Project Management Skills

Job Description

Our client is a leading global FMCG. They are now urgently seeking a suitable candidate for the position of Senior Product Manager.
  • Leading the marketing strategy, NPD direction, concept, and execution plan so as to drive sales & market share, and uplift brand equity.
  • Monitoring & analyzing the business situation with the recommendation to keep a competitive advantage at all times.
  • Developing a communication platform so as to uplift brand image to gain new users, and ensuring medical equity of brand in accordance with the global guideline.
  • Being responsible for all ATL & BTL activities (TVC, Print, Activation, Digital & PR, POSM, Sleever) to ensure all the execution is implemented effectively according to the marketing plan.
  • Leading a cross-function to implement the integrated campaign, align priorities for each category so as to ensure the implementation at store level is implemented according to the brand direction.
  • Being responsible for the Bottom-line to deliver the profitable result, and ensure A&P is effectively spent.
  • Being responsible for media plan & post analysis to ensure effective reach & media spending.
  • Handling the total demand forecast together with supply chain and Sales, especially for NPDs, to ensure achieving sales target, and minimize OOS & write-off.
  • Leading the training team to develop competitive & practical training modules & ensure all the training implemented effectively according to the brand direction.
  • Ensuring all country brand direction is aligned with the Global and Asia platform. Support all material and set the operation process flow.
  • Leading, coaching, develop competency, and building a marketing team engagement for better team performance and initiate adequate measures.
  • Master's Degree or Bachelor's Degree in Marketing, Business Administration, or other related fields.
  • At least 7 years experience in Product / Brand Management in multinational FMCG companies.
  • Strong analytical and project management skills.
  • Active, energetic, result-driven, easily adapt to change, creative, and good interpersonal skills.
  • Good command of English.
  • Good computer literacy.

Additional Information

Career Level
Years of Experience
Job Type
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Company Overview

More than just a recruitment company. At PRTR, we have been a part of our customers’ success for 27 years as their total HR solutions partner. With 450 dedicated professionals and over 11,000 outsourced staff, we are here to be Your Partner In People because PRTR believes in the power of people.

Additional Company Information