As online Senior Planner or Manager, you will perform and develop a well-rounded plan to answer client’s the marketing plan, strategies and tools to meet clients’ objectives. Specifically, you will perform the following tasks to the highest standards:
● Work as team to present campaign proposal with clients
● Respond to briefs with conceptual ideas and be able to come up with new marketing campaign, creative ideas, and solutions for both OOH and online media in a fast-paced environment.
● Identify the target audience, using a variety of our database including demographics, behavior and psychographics to clearly identify target segments
● Set targets for each channel and stage of the customer journey and build the effective approaches on the customer journey for clients’ target audiences
● Build and evaluate model for the campaign in collaboration with a members of the team, internal department and our partnerships.
● Develop and analyze very complex data on market, customers, and competitors and makes recommendations regarding marketing performance to optimize campaign strategy
● Independently manages projects; organizes data and information in conjunction with a clear and rational thought process to assess and understand clients’ needs, evaluate options, and compile insights and results into a presentable finalized work product.
● Contribute to the team effort by accomplishing related results and participating on projects, as needed.
● Ability to work on multiple projects simultaneously
● Ability to understand brand’s business objective, make use of data and strategize VGI products as total solutions with goals to be beyond OOH media proposal
● Continuously update oneself with changes in trends, which affect initiatives, in order to maintain knowledge levels required to perform new conceptual tasks
● Experience in creating integrated cross media campaigns
● Excellent written and verbal communication skills in English and Thai
● Bachelor degree in marketing or communication of art or related fields with outstanding academic performance ● 3-5 years’ experiences with digital media campaigns
● Rapid learner who thrives in a fast-paced environment and ability to work under pressure at all times
● Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individual
BSS Holdings Company Limited (BSSH) is the holding company, which design strategies, monitor performances, and provides advice to companies within Rabbit Group including Rabbit Card, Rabbit-Line Pay, Rabbit Rewards, and Rabbit Finance as well as work as the analytics and digital marketing hub for VGI Global Media, its parent company.
VGI Global Media is the Thailand largest Out-Of-Home media solution provider. It is Thailand’s first leader in Offline-to-Online (O2O) media solutions. With Rabbit Group, VGI has a good access to the huge customer database as well as the enhanced ability to offer a direct and measurable media advertisement.
BSSH Data Team is a bunch of data crazy people with different skill sets such as data engineering, data visualization, CRM data analytics, digital data analytics, campaign targeting, and data monetization. We are still lacking people with market research capabilities to complete our young and energetic data team.
Even though Rabbit and VGI are big companies, our data team is the close-knitted team with common character: passionate, courageous, collaborative, and always curious. If you think you are good in market research and share the same trait with us, you should be the right candidate.