Charoen Pokphand Foods Public Company Limited

Senior Marketing Manager

Charoen Pokphand Foods Public Company Limited
Salary negotiable
Posted on 14 Jan 2021

Senior Marketing Manager

Charoen Pokphand Foods Public Company Limited

Job Highlights

  • Brand, Product, NPD, Marketing, Consumer, FMCG
  • Group Brand, Group Product, Trade Marketing,
  • Marketing Director, CMO

Job Description

Role & Responsibilities :-

  • Responsible in Brand or Product equity management, market & competitor’s analysis, and development of CP-branded product range innovation in the markets;
  • Work closely with Brand Manager in strategic implementation of below-the-line and above-the-line activities as well as collaborate with related parties on packaging development and management;
  • Work in collaboration with the NPD committee on gathered market intelligence information, innovative ideas, and new product concepts:

Qualification :-

  • Bachelor’s Degree or higher in Marketing or other related fields.
  • Minimum 10 years experiences, directly in FMCG, Consumer Product or Food & Beverage is an advantage.
  • Entrepreneurial in own thinking process and approach with business acumen, strong planning skills and the ability to identify business opportunities and market potential.
  • Good Command of English
  • Service-minded and flexible to travel to up-country provinces.

Additional Information

Career Level
Years of Experience
10 years
Job Type
Full Time, Permanent

Company Overview

Charoen Pokphand Foods Public Company Limited (“CPF”) is one of the world’s leading listed agro-industrial and food conglomerates which operates vertically integrated business. The Company operates in 16 countries, exports products from Thailand to over 30 countries, covering over 4 billion population around the world. The Company operates in both the livestock (swine, broilers, layers, and ducks) and aquaculture (shrimp and fish) businesses. The vertically integrated businesses incorporate the manufacturing of animal feed, animal breeding and animal farming; meat processing, the manufacturing of semi-cooked meat and fully-cooked meat; food products and ready meal products, as well as the meat and food retailer and restaurant businesses.

Additional Company Information

Benefits & Others
Education allowance, Five-day work week, Flexible working hours, Gratuity, Life insurance, Medical insurance, Transportation allowance